Analyst, Marketing Data Product

The Walt Disney Company; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Education opportunities

Employee perks

Job summary

The Walt Disney Company in Burbank, CA is seeking an Analyst, Marketing Data Product to join the Performance Marketing group. You will own roadmaps, coordinate releases, and translate business needs into actionable technical stories for engineers.

You will also collaborate with data scientists and marketers to optimize paid media analytics, leverage AI to prototype new tools, and ensure dashboards deliver measurable value for campaigns.

Qualifications

• 3+ years in Data Engineering/Analytics or technical Product Management.
• Understanding APIs: read docs, send requests, interpret responses.
• Experience with workflow tracking tools like Airtable.
• Ability to manage multiple projects and meet deadlines.
• Strong critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization.
• Coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers; coordinate efforts between groups.
• Collaborate with engineers to improve processes and innovate with new tools.
• Ensure that media analytics tools and dashboards continue to deliver value for campaigns.
• Facilitate UX/UI requirements; translate functional requirements to engineers.
• Leverage AI/LLMs to build prototypes and tools with the broader team.

Skills

Data Analytics

Ad Tech

Product Management

APIs

Project Mgmt

Education

Bachelor's degree in CS/Business Analytics

Master's degree (preferred)

Tools

Airtable

SQL

Tableau

Looker

Power BI

Job description

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.

We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools.

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities:

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
• Communicate and coordinate product releases and upgrades with external teams
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications:

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
• Experience with workflow tracking or project management tools such (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications:

• A familiarity with SQL and working with complex datasets
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Knowledge of digital ad serving, tracking, and implementation
• Familiarity with the Python programming language

Required Education:

Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education:

Master’s degree in relevant subject area

Additional Information :

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.