Associate, Analytics

Publicis Groupe; New York (NY); Hybrid; USD 56,000 - 86,000; Full time

Job summary

Publicis Groupe is seeking an Associate, Analytics to own end-to-end analytics delivery, including building integrated dashboards in Tableau and consolidating data from Web, Media, Rx, Payer, and CRM sources. You will work with internal teams to translate data into actionable insights and maintain thorough documentation.

The role emphasizes learning, collaboration with Analytics, Client Service, Strategy, Creative, and external partners, and building expertise in web analytics tools and advanced

Qualifications

• BS in a quantitative field such as Mathematics, Statistics, Economics, Computer Science, or Engineering.
• MS/MBA/PhD is a bonus.
• Ability to learn new tools, techniques, and platforms.
• Minimum 1 year working with a data visualization tool (Tableau, QlikView, Spotfire, MicroStrategy).
• Minimum 1 year working with SQL.
• Advanced Excel skills.
• Experience with R, Python, SAS, or SPSS is a plus.
• Experience with advanced analytics techniques (Regression, Neural Networks, CART).
• Experience with Web Analytics Tools (GA, Adobe Analytics).

Responsibilities

• Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (Tableau).
• Gather business requirements for analytics deliverables, including data architecture requirements, measurement planning, and front-end wireframes.
• Manage and integrate data from sources like Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM.
• Develop disruptive customer insights and recommendations based on data learnings with internal and external partners.
• Develop & maintain detailed documentation of deliverables.
• Serve as the subject matter expert for the data context.
• Lead ongoing web analytics implementation & QA using Google Analytics, Adobe Analytics, and Google Tag Manager.

Skills

Tableau

SQL

Excel

R

Python

SAS

SPSS

Neural networks

Regression

Web analytics

English fluency

Communication

Ambiguity tolerance

Multitasking

Education

Bachelor's degree in a quantitative field

MS/MBA/PhD

Tools

Tableau

QlikView

Spotfire

MicroStrategy

Job description

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

How you’ll strengthen the team:

Our team is looking for someone who is not only passionate about, and comfortable with, working with large sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges. Beyond that, here’s how you’ll make your mark:

• Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (developed within Tableau)
• Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes
• Manage and integrate data from a wide variety of sources, including (but not limited to) Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM

How you’ll grow with us:

Associate, Analytics is where you’ll start, but we’re always planning for where you’ll go. Our Analytics Associates are all expected to hone skills that will help build on their careers. Those skills include:

• Work closely with internal (Analytics, Client Service, Strategy, Creative, Media, UX) and external (AOR, 3rdParty vendors, client analytics department) partners to develop disruptive customer insights and recommendations based on learnings from the data.
• Develop & maintain detailed documentation of deliverables
• Serve as the subject matter expert for the context of the data
• Be responsible for ongoing web analytics implementation & QA utilizing tools such as Google Analytics, Adobe Analytics, and Google Tag Manager

Qualifications

What you’re bringing with you:

You’re just starting out and amped to learn all there is to know about Analytics. Here are the skills you’re ready to put to work:

• BS in a quantitative field (such as Mathematics, Statistics, Economics, Computer Science, and Engineering) preferred
• Advanced degree (MS/MBA/PhD) a bonus
• Motivated to learn new tools, techniques, and platforms
• Minimum 1 year working experience with a data visualization tool such as Tableau, Qlikview, Spotfire, or Microstrategy
• Minimum 1 years working with SQL
• Advanced Excel Skills
• Experience with statistical software such as R, Python, SAS, or SPSS a plus
• Experience with advanced analytics techniques such as Regression, Neural Networks, CART, etc. a plus
• Experience with Web Analytics Tools, including Implementation (Google Analytics, Adobe Analytics)
• Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies
• Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools
• Professional work ethic (accountable, reliable, honest)
• Demonstrated ability to deal with ambiguity & evolving business needs
• Capability of multitasking with proper prioritization

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-CP1

Compensation Range: USD $55,765.00 - USD $85,878.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.