Associate Director, Analytics

Heartbeat; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Heartbeat, a leading healthcare marketing agency, is seeking an Associate Director, Analytics to deliver game-changing campaigns for consumers and HCPs. You’ll develop measurement plans, create analytics products, and guide insights across client teams.

With 6+ years in analytics, you’ll turn data into strategy, manage analytics projects, grow the practice, and mentor teammates. This NYC-based role offers competitive compensation and a comprehensive benefits package.

Qualifications

• 6+ years of experience in analytics and BI.
• Experience delivering client insights and recommendations.
• Ability to create interactive data visualizations from multiple sources.

Responsibilities

• Developing measurement plans
• Create new and adapt existing go-to-market analytics products
• Provide guidance around client insights and recommendations to grow strategic thinking
• Provide training on analysis tools
• Conduct career growth conversations
• Business development by scoping and selling new projects
• Manage direct reports day-to-day priorities
• Identifying new opportunities for analytics projects
• Translating proposals into analytics work plan
• Participating in brand planning

Skills

Analytics requirements gathering

Data visualization

BI architecture

Quantitative analyses

Marketing optimization

Presentation skills

Customer analytics

Tools

Tableau

Power BI

Job description

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.”

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

• Developing measurement plans
• Create new and adapt existing go-to-market analytics products
• Provide guidance around client insights and recommendations to grow strategic thinking
• Provide training on analysis tools
• Conduct career growth conversations

How You’ll Grow With Us

• Business development by scoping and selling new projects
• Manage direct reports day-to-day priorities
• Identifying new opportunities for analytics projects
• Translating proposals into analytics work plan
• Participating in brand planning

Qualifications

What you’re bringing with you:

Skills

With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:

• Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
• Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
• Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
• Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
• Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
• Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
• Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/21/2026.