Analyst, Digital Marketing & Measurement

ovative; United States; On-site; USD 55,000 - 85,000; Full time

Job summary

Ovative Group seeks an Analyst in Digital Marketing & Measurement to join a fast-growing team. You will perform heavy data analysis, support media programs, and collaborate with senior leaders on project work and informational interviews.

You will undergo a robust onboarding bootcamp to gain a big-picture view of our business, history, and vision, and you will gain exposure to Marketing Strategy, Analytics & Activation across practice areas.

Qualifications

• Ability to think critically, break down problems, and propose solutions.
• Strong verbal and written communication skills, with the ability to share ideas effectively in group projects or client interactions.
• Demonstrated ownership of tasks or projects and ability to work with limited supervision.

Responsibilities

• Subject Matter Expertise: develop competence in a specific Ovative subject area (e.g. media, measurement, strategy).
• Hands-on digital media planning, execution, and optimization with testing, landing page recommendations, and reporting.
• Heavy data analysis, reporting & insights of digital media performance; cross-channel planning and documentation.

Skills

Critical thinking

Communication

Leadership

Ownership

Education

Bachelor's degree

Tools

Excel

Tableau

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino's, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don't just track performance-we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter-and it's getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

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Important Information:

Location : Minneapolis, MN ; Chicago, IL

This job requires permanent US work authorization. We are unable to accept candidates with temporary work authorization ( e.g. CPT, OPT), nor candidates who will require work visa sponsorship (now or in the future).

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About the Role:

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients.

At the Analyst level, each candidate will be paired with a Digital Marketing & Measurement business area that is aligned with their skillset and interests, where they will perform heavy data analysis and help execute and manage media programs for our clients.

The Analyst Experience:

Analysts will be assigned to one primary focus area but will be given the opportunity to gain experience across Ovative Group's practice areas, including Marketing Strategy, Analytics & Activation.

Primary focus areas will be determined collectively and share d 1- 2 weeks before start date, listed above.

We will provide more information on the available teams / focus areas at this time and allow time for preferences to be recorded.

Analysts will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision

Analysts will meet with senior leaders for both project work and informational interviews

Responsibilities of a Digital Marketing & Measurement Analyst:

• Subject Matter Expertise : Actively work towards creating competence in a specific Ovative subject matter ( e.g. media, measurement, strategy).
• Hands-on digital media planning, execution, and optimization. Examples may include:
  • A/b testing
  • Landing page testing recommendations
  • On-page & Off-page optimization
  • Weekly and monthly reporting
  • Budget and goal pacing
  • Creative builds, testing & optimization
  • Audience creation & optimization
  • Promotion support
• Heavy data analysis, reporting & insights of digital media performance
• Cross-channel campaign planning, strategy, plan documentation, execution and optimization
• Structured problem-solving, analysis & communication :
  • Execute discrete pieces of analyses using analytical tools ( e.g. Excel, Tableau)
  • Translate analyses into clearly communicated insights via slides/documents/emails to the client
• Leadership development :
  • Manage work independently with initial direction from manager
  • Regularly speak up, ask questions and express your POV
• Client management : Seek to understand the client's business/industry and understand how their work connects to the broader project and client goals
• Strive to be the best interaction of the client's day
• Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

Skills and Qualifications :

• Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences).
• Strong verbal and written communication skills, with the ability to share ideas effectively in group projects, presentations, or customer-facing interactions
• Consistently produces accurate , thorough, and organized work
• Able to work well with others and manage interactions with peers, instructors, teammates, or external stakeholders in a respectful, professional manner
• Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision
• Examples of leadership, initiative, or ownership in academ