Analyst-Digital Brand Advocate

Lowe's; Mooresville (NC); On-site; USD 62,000 - 103,000; Full time

Benefits offered by this job

401k with up to 4.25% match

Discounted Employee Stock PurchasePlan

Tuition‑Free Education

10-week Maternity/Parental Leave

10% Associate Discount

Job summary

Lowe’s is hiring for an Analyst-Digital Brand Advocate at its Mooresville headquarters. The role focuses on optimizing Lowe's.com experiences, improving product content, assortment, and promotions, and partnering with suppliers and merchandising to drive growth.

The position emphasizes omnichannel strategies, supplier collaboration, and data‑driven improvements to convert visitors into customers. Based in Mooresville, NC with corporate benefits and growth opportunities.

Qualifications

• Bachelor’s degree or equivalent years of experience in lieu of education requirement.
• 2 years of online/retail merchandising, digital marketing, vendor management or related experience.

Responsibilities

• Analyze KPIs to identify opportunities to improve online experience and drive conversion.
• Leverage CSAT, reviews and Q&A to improve the customer experience for assigned brands.
• Act as subject matter expert for supported brand assortment and strategy.
• Primary contact for issues about online SKU presentation and brand performance.
• Build presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide reporting and insights across the digital channel on content, product info, assortment and gaps.
• Improve conversion and basket via cross-sell, up-sell and bundling strategies.
• Create project plans and align with merchandising and suppliers to drive execution.

Skills

Merchandising

Vendor management

Digital marketing

Education

Bachelor’s degree in business, marketing, finance, statistics or related field

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

What You Will Do

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution

Minimum Qualifications

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Preferred Skills/Education

• Experience in vendor management systems, digital marketing, ecommerce and merchandising

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition‑Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $61,600.00 - $102,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.