Manager, Menu Strategy & Development

Panera LLC; United States; Hybrid; USD 92,000 - 110,000; Full time

Job summary

Panera LLC in Boston area seeks a Manager, Menu Strategy & Development to drive brand strategy and product innovations, collaborating with Platform Leads to craft a 3-year pipeline and identify growth opportunities.

The role oversees platform lifecycle, tracks performance, and supports marketing calendars and cross-functional campaigns to ensure timely execution and cohesive initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.

Responsibilities

• Contribute to developing comprehensive brand strategies alongside Platform Leads, considering consumer, category, and market trends.
• Assist in developing a 3-year pipeline with Platform Leads, identifying opportunities via market trends and consumer needs.
• Oversee lifecycle and ongoing management of individual platforms.
• Monitor and report platform performance to identify improvements.
• Collaborate with Platform Leads to identify opportunities for platform enhancement and execute plans.
• Support creation and maintenance of presentations, pipelines, and related docs.
• Assist in Integrated Marketing Calendars for cohesive campaigns.
• Collaborate with cross-functional teams to execute and launch calendar programs and campaigns.

Skills

Project management

Analytical mindset

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing / Business Admin

Job description

Manager, Menu Strategy & Development

The primary responsibilities of this job include, but are not limited to:

• Contribute to developing comprehensive brand strategies alongside Platform Leads, taking into account consumer, category, and market trends.
• Assist in the development of a 3-year pipeline alongside Platform Leads, identifying white space opportunities and new product and line extension opportunities by analyzing market trends, consumer needs, and avenues for business growth.
• Oversee the lifecycle and ongoing management of individual platforms.
• Continuously monitor and report on platform performance to ensure optimal operation and identify areas for improvement.
• Collaborate with Platform Leads to identify opportunities for platform enhancement, provide actionable recommendations, and execute plans effectively.
• Support the creation and maintenance of presentations, pipelines, and other related documentation.
• Assist in both short-term and long-term Integrated Marketing Calendars to ensure cohesive and timely execution of marketing initiatives.
• Collaborate with cross-functional teams to successfully execute and launch calendar programs and campaigns.

Qualifications (Education & Experience)

• Located in the Boston Metro Area – hybrid model 4 days in office
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.
• Preference for past experience in restaurant/retail and/or consumer goods industries.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and continuous improvement.

Working Conditions

Required travel

Physical Requirements: While performing this job, the incumbent is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards.

Direct Reports: N/A

Competitive Pay

$92,055 to $110,446 annually. The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Company Overview

Newton Support Center With more than 2,000 Panera LLC and independent franchise bakery-cafes in the Panera Bread® family, and more locations opening all the time, it’s no wonder our company has been an excellent source of career and personal growth opportunities for more than 25 years.
In neighborhoods across the U.S. and Canada, customers enjoy flavorful, handcrafted meals centered around freshly baked artisan bread. To us, that means serving food like we serve our own families – free of any of the items on our ‘No No’ List.
Along the way, we also like to give back to our community. We enjoy working together, shoulder to shoulder with our customers, to confront a serious problem plaguing communities across this country – Hunger. Through our Panera Cares community cafes, we offer a dignified dining experience in an uplifting environment. In addition, we support our communities through day-end donations at our bakery-cafe locations and partner with local non-profit organizations.
It’s this warmth that you’ll find when you join Panera Bread. From our competitive compensation and benefits packages to our unique cultural values, we’re confident you’ll find us a rewarding and fun place to work.