Americas Regional Merchandising Lead

VF Corporation; Denver (CO); On-site; USD 112,000 - 140,000; Full time

Job summary

VF Corporation seeks a Senior Manager, Regional Merchandise for the Americas (Smartwool & icebreaker). The role guides regional merchandising strategy, shaping assortment direction with regional and global partners, and aligning with wholesale, retail, eCommerce, planning, and marketing teams.

You will analyze performance, manage seasonal priorities, and ensure GTM readiness while driving brand consistency across channels and accounts. Travel is expected to support milestones.

Qualifications

• 7–10 years of experience in merchandising, buying, category management, or related roles (outdoor or adjacent industries preferred).
• Strong analytical mindset with comfort using performance data, sell-through, and assortment optimization.
• Product and brand judgment with ability to connect choices to brand consistency.
• Strong communication and presentation skills to influence across matrixed teams.
• Ability to prioritize biggest opportunities and keep seasonal timelines moving.

Responsibilities

• Shape the regional assortment point of view using consumer and performance insights to guide seasonal directions.
• Partner with Wholesale, Retail, eCommerce, Planning, Marketing, and Global Product teams on priorities.
• Build assortment frameworks defining category roles, channel needs, price architecture, and stories.
• Bring regional recommendations into line reviews, product briefs, account conversations, and GTM milestones.
• Use sell-through and SKU productivity to improve assortment clarity, productivity, and execution over time.
• Lead Americas merchandising strategy and translate opportunities into clear seasonal recommendations for partners.
• Collaborate on pricing, margins, and assortment trade-offs with Planning and Finance.
• Support clear product stories and tools for key seasonal and account moments.

Skills

Regional assortment

Analytical mindset

Excel/BI tools

SKU productivity

Brand judgment

Communication & presentation

Prioritization

Apparel experience (hike/snow/run)

GTM calendars/line reviews

Tools

Excel/BI tools

Job description

VF Corporation seeks a Senior Manager, Regional Merchandise for the Americas (Smartwool & icebreaker). The role guides regional merchandising strategy, shaping assortment direction with regional and global partners, and aligning with wholesale, retail, eCommerce, planning, and marketing teams.

You will analyze performance, manage seasonal priorities, and ensure GTM readiness while driving brand consistency across channels and accounts. Travel is expected to support milestones.