Americas Marketing Specialist - Campaigns & Content

Bracco; Princeton (NJ); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Bracco is seeking a Marketing Specialist, Americas, for an early-career, hands-on role to execute defined marketing initiatives across the Americas, including the United States, Canada and Latin America.

The position focuses on content development, campaign support, digital activities, and maintaining brand consistency, working within established processes and brand guidelines. It is a hybrid role based in Princeton, NJ, with travel as needed.

Qualifications

• Bachelor's degree in marketing or related field (or equivalent experience).
• 3–5 years of experience in marketing communications, campaigns, and branded content.
• Experience in healthcare, life sciences, or other regulated industries is a plus.

Responsibilities

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across channels.
• Support social media execution and website content updates in coordination with teams and vendors.
• Maintain brand guidelines and develop content for emails, presentations, and digital assets.
• Collect, analyze and report marketing performance metrics to optimize campaigns and initiatives.

Skills

Content development

Campaign execution

Social media management

Brand consistency

Written communication

Education

Bachelor's degree in marketing or related field

Tools

Microsoft PowerPoint

CMS platforms

Marketing analytics tools

Social media management tools

Job description

Bracco is seeking a Marketing Specialist, Americas, for an early-career, hands-on role to execute defined marketing initiatives across the Americas, including the United States, Canada and Latin America.

The position focuses on content development, campaign support, digital activities, and maintaining brand consistency, working within established processes and brand guidelines. It is a hybrid role based in Princeton, NJ, with travel as needed.