Marketing Specialist, Americas

Bracco; Princeton (NJ); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Bracco is seeking a Marketing Specialist, Americas, for an early-career, hands-on role to execute defined marketing initiatives across the Americas, including the United States, Canada and Latin America.

The position focuses on content development, campaign support, digital activities, and maintaining brand consistency, working within established processes and brand guidelines. It is a hybrid role based in Princeton, NJ, with travel as needed.

Qualifications

• Bachelor's degree in marketing or related field (or equivalent experience).
• 3–5 years of experience in marketing communications, campaigns, and branded content.
• Experience in healthcare, life sciences, or other regulated industries is a plus.

Responsibilities

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across channels.
• Support social media execution and website content updates in coordination with teams and vendors.
• Maintain brand guidelines and develop content for emails, presentations, and digital assets.
• Collect, analyze and report marketing performance metrics to optimize campaigns and initiatives.

Skills

Content development

Campaign execution

Social media management

Brand consistency

Written communication

Education

Bachelor's degree in marketing or related field

Tools

Microsoft PowerPoint

CMS platforms

Marketing analytics tools

Social media management tools

Job description

Help bring Bracco healthcare marketing solutions to life across the Americas. This is a hands-on opportunity for an early-career marketing professional to gain broad exposure across the Commercial Operations and Marketing team by executing defined marketing initiatives.

The Marketing Specialist, Americas role is an individual contributor that focuses on tactical, hands-on execution including content development, campaign support, digital activities, and brand consistency, operating within established processes, timelines, and brand guidelines. The role supports the Americas region, including the United States, Canada, and Latin America, and works closely with regional marketing and commercial teams.

Main Responsibilities, Activities, Duties and Tasks

Campaign and Content Execution

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across customer-facing and corporate channels.
• Support external branding initiatives across the Americas by translating defined strategies into tactical execution across digital, content, and event-based channels.
• Coordinate with internal regional stakeholders to support campaign timelines, asset development, approvals, and deployment under general supervision.

Social Media and Web

• Support social media execution in coordination with global social media agency, including content scheduling, posting, and performance tracking.
• Assist with the development and adaptation of social content to support regional marketing priorities while adhering to established brand guidelines.
• Support website content updates and ongoing maintenance in coordination with internal teams and external vendors.

Brand Consistency

• Ensure brand consistency across all marketing materials by following established global brand guidelines and regulatory requirements.
• Develop, edit, and maintain content for websites, social media, email campaigns, presentations, and other marketing materials.
• Create, update, and maintain corporate PowerPoint presentations, ensuring clear, professional, and on-brand messaging.
• Support solutions-oriented marketing by helping connect product, brand, and customer messaging across channels using defined frameworks.

Performance Tracking & Project Support

• Collect, analyze, and report on marketing performance data and KPIs to support optimization and continuous improvement.
• Support project coordination, timelines, workflows, and approval processes to ensure efficient and compliant execution of marketing activities.

Education

• Bachelor's degree in marketing or related field (or equivalent experience).

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience

• 3–5 years of experience executing customer-facing marketing communications, marketing campaigns, and branded content initiatives.
• Experience in healthcare, life sciences, or other regulated industries.
• Strong written and verbal communication skills with the ability to develop clear, concise marketing content aligned to brand standards.
• Experience supporting social media platforms and website content management.
• Proficiency in Microsoft PowerPoint with ability to create and maintain professional, on-brand presentations.
• Experience collecting, analyzing and reporting on marketing performance metrics and KPIs.
• Strong organizational skills with attention to detail and ability to manage multiple priorities.

Preferred Experience

• Experience working with external agencies, particularly marketing and social media agencies.
• Experience supporting regional or Americas-based marketing initiatives.
• Familiarity with integrated or omnichannel marketing execution.
• Familiarity with CMS platforms, marketing analytics tools, and social media management tools.

Soft Skills – Company Values & Behaviors

Adhere to the Bracco core values, including:

• Passion: Connecting People and Networking; Be Yourself
• Extraordinary: Leading People and Delegation; Courage
• Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation

Core Relationships

• Americas Commercial and Sales Teams
• Americas Marketing and Product Managers
• Regulatory
• Legal

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Position requires approximately 20% travel.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The position is home office based (Princeton, NJ) on a hybrid basis (three days in office, two days remote).