Brand Strategy Lead – Americas

Bridgestone; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Bridgestone Americas, Inc. in Nashville seeks a Senior Brand Marketing professional to steward the Bridgestone brand across the Americas.

You will collaborate with cross-functional teams, agencies and partners to ensure consistent deployment of brand initiatives, activation efforts, and business needs across BSAM. The role emphasizes brand governance, content campaigns, partnerships, insights, and budget management with a focus on saliency and distinction among target audiences.

Qualifications

• Bachelor's degree in marketing or related field.
• 2-3 years experience in marketing with emphasis on brand management or marketing communications.
• Exceptional interpersonal, teamwork, and collaboration skills.
• Self-starter with ability to work independently.
• Excellent oral and written communication skills; able to present recommendations clearly.
• Strategic and creative thinker with strong problem-solving skills.
• Detail-oriented and organized with capacity to manage multiple projects.

Responsibilities

• Oversee application of brand strategy and activation playbooks across the Americas.
• Support development and adoption of brand governance tools, templates, and review processes.
• Support brand architecture initiatives to align sub-brands with Bridgestone strategy.
• Educate teams on brand guidelines, messaging frameworks, and visual identity standards.
• Serve as a brand liaison across COEs, business marketers, sales teams, agencies, and partners.
• Contribute to Bridgestone Brand West initiatives; share market learnings and ensure cohesive execution.
• Develop briefs for brand-led content and campaigns; guide production with the Content COE.
• Advise on Reason to Buy campaigns to ensure alignment with brand messaging.
• Collaborate with agency teams on strategic briefing, creative review, and delivery of campaigns.
• Manage Bridgestone branded merchandising programs and sponsorship activations.
• Support KPI development and use insights to improve brand relevance and activation impact.
• Assist in budgeting, planning, vendor coordination, and payments.

Skills

Brand management

Marketing communications

Stakeholder collaboration

Excellent communication

Self-starter

Strategic thinking

Attention to detail

Education

Bachelor's degree in marketing or related field

Job description

Bridgestone Americas, Inc. in Nashville seeks a Senior Brand Marketing professional to steward the Bridgestone brand across the Americas.

You will collaborate with cross-functional teams, agencies and partners to ensure consistent deployment of brand initiatives, activation efforts, and business needs across BSAM. The role emphasizes brand governance, content campaigns, partnerships, insights, and budget management with a focus on saliency and distinction among target audiences.