Senior Director Marketing, Americas

Goodyear Tire & Rubber Company; Akron (OH); On-site; USD 190,000 - 280,000; Full time

Job summary

Goodyear seeks a Senior Director of Marketing, Americas, to lead Consumer Marketing, Insights, and Analytics across media, content, CRM, and websites. You will define regional strategy, translate global branding into local experiences, and drive growth through advanced analytics, governance, and collaboration with country teams.

You will oversee marketing execution across markets, lead digital and website analytics, and shape product roadmap input through consumer insights.

Qualifications

• Degree in Business, Marketing, Analytics, or related field preferred.
• Minimum 15 years of progressive marketing experience in a global consumer products organization.
• Leadership of large, multi-functional, geographically dispersed teams.
• Proven track record in developing regional or global marketing and analytics strategies.

Responsibilities

• Define and execute the Americas marketing strategy aligned with global priorities.
• Lead regional translation of global campaigns into digital-first experiences.
• Oversee digital assets, social platforms, and website content for the region.
• Drive growth through analytics, insights, and data-driven decisions.
• Lead segmentation, targeting, and consumer trend analysis across markets.

Skills

Strategic leadership

Brand marketing

Digital marketing

Analytics & insights

Cross-functional collaboration

Stakeholder influence

Market segmentation

Forecasting & ROI emphasis

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Job description

## Senior Director, Marketing, AmericasApplylocations: US OH Akron Corp Hdqtrstime type: Full timeposted on: Posted Todayjob requisition id: JR-40110992The Senior Director, Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.Job Duties / Responsibilities may include, but are not limited to:* Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region* Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends* Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences* Oversee digital assets, social platforms and communities, and product website content across the region* Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs* Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions* Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics* Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend* Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics* Translate global brand strategy into effective regional and local executions* Ensure integrated marketing delivery aligned with product and regional plans* Provide Americas input into Global Marketing strategy* Lead segmentation, targeting, and consumer trend analysis* Oversee propensity modeling and first party research* Deliver actionable insights to drive growth and satisfaction* Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI* Analyze commercial, product, pricing, and network performance* Deliver competitive and strategic insights to support decision makingKey Experience* Degree in Business, Marketing, Analytics, or related field preferred* Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams* Proven track record in developing and executing regional or global marketing and analytics strategies* Experience across brand marketing, media, digital, analytics, or insights strongly preferredKey Skills* Expertise in brand, digital, and consumer marketing supported by advanced analytics* Strong strategic, analytical, and commercial judgment* Proven leader with ability to influence senior stakeholders and collaborate cross functionally* Deep understanding of data and insight generation, translating analytics into business actions* Clear, effective communicator and leader in multi-cultural, multi market environments#LI-FA1