Amazon Shopper Insights & Analytics Manager

Clorox; Oakland (CA); Hybrid; USD 109,000 - 259,000; Full time

Job summary

Clorox is seeking a Shopper Insights & Analytics Manager to uncover why shoppers choose, buy, and return, translating findings into actions that grow our Amazon business. You will lead the learning agenda, connect research with data, and partner across Sales, Marketing, and Data teams to drive assortment, pricing, and content decisions.

The role requires 7+ years in shopper/consumer insights, strong data skills (Power BI/Tableau), and experience with Amazon and digital retail metrics.

Qualifications

• 7+ years in Shopper/Consumer Insights or related field with ownership of shopper learning.
• Amazon business experience and digital retail platform insight required.
• Experience with Power BI/Tableau to communicate findings.
• Knowledge of Circana, NielsenIQ or Numerator data sources is a plus.
• Ability to influence decisions and present to senior leaders.

Responsibilities

• Own and prioritize shopper learning plans tied to Amazon growth decisions.
• Uncover shopper motivations, purchase drivers, and barriers on Amazon and other channels.
• Integrate research with syndicated and retailer data to explain impact and actions.
• Identify opportunities to grow buyers, conversion, and Subscribe & Save participation.
• Translate findings into prioritized, actionable recommendations for Sales/Marketing.
• Build compelling stories and present to senior leaders and Amazon partners.
• Collaborate with Field Sales, Marketing, Insights, Retail Media, and Data teams.
• Shape AVNs and category/plan reviews with shopper perspectives.
• Develop forward-looking perspectives on shopper behavior and trends.

Skills

Amazon business acumen

Cross-functional collaboration

Data interpretation

Presentation to senior leaders

Quantitative & qualitative research

Influence without authority

Tools

Stackline

Power BI

Tableau

Excel

Circana

NielsenIQ

Numerator

Amazon Marketing Cloud

Job description

Amazon Shopper Insights & Analytics Manager page is loaded## Amazon Shopper Insights & Analytics Managertime type: Full timeposted on: Posted Yesterdayjob requisition id: JR23421Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.**Your role at Clorox:**We are looking for a Shopper Insights Manager who can uncover why shoppers choose, buy, and return, and translate that understanding into clear recommendations that grow our Amazon business. You will bring the Amazon shopper to life and serve as a thought partner to the Amazon Sales team and Marketing teams.You will lead the Amazon shopper learning agenda, connecting research with behavioral and commercial data to identify growth opportunities. Your recommendations will influence assortment, pricing and value, innovation, digital content, conversion, and repeat purchase. Success means helping teams make and act on better business decisions.**In this role, you will:*** Own and prioritize shopper and category learning plans around the business decisions that matter most for Amazon growth.* Uncover shopper motivations, missions, purchase drivers, and barriers, including how shoppers discover products, choose brands, and replenish across Amazon and other retail channels.* Integrate shopper research, syndicated data, retailer analytics, digital commerce insights, and market intelligence to explain what is happening, why it matters, and where to act.* Identify opportunities to grow the buyer base, improve conversion, and turn first purchases into repeat purchase and Subscribe & Save participation.* Translate findings into specific, prioritized recommendations that Sales and Marketing can activate across assortment, pack and price, product claims, content, merchandising, and retail media.* Build compelling stories and present recommendations directly to senior leaders and Amazon partners, tailoring the message to the decision and audience.* Partner closely with Field Sales, Marketing, Consumer Insights, Retail Media, and Data & Analytics teams to shape recommendations, support activation, and assess results.* Shape Amazon Annual Vendor Negotiations (AVNs), Category Strategy Reviews, Commercial Plan Reviews, and Multi-Year Planning with shopper perspectives on audiences, assortment, and value.* Develop forward-looking perspectives on shopper behavior, category trends, and emerging discovery pathways; use AI-enabled tools thoughtfully to accelerate learning.**What we look for:*** 7+ years of experience in Shopper Insights, Consumer Insights, Customer Insights, Category Management, or a related field, with demonstrated ownership of shopper learning and commercial recommendations.* Amazon business experience required, with an understanding of how shopper behavior informs decisions on a digital retail platform.* Must have experience using Stackline (Beacon, Atlas and the Shopper Analytics Panel); Amazon Marketing Cloud experience is ideal.* Experience with Power BI or Tableau to explore and communicate findings, and with market or trend sources such as Kantar, Mintel, or CRC.* Experience in consumer-packaged goods, with other large retailers such as Walmart, or with emerging commerce platforms such as Instacart or DoorDash.* Demonstrated success influencing a commercial decision through shopper insight with the ability to explain a business question, what you learned, what you recommended, how the recommendation was adopted, and the resulting impact or learning.* The ability to design and interpret quantitative and qualitative shopper or consumer research, and connecting it with behavioral, syndicated, or retailer data.* Be able to present insights and recommendations directly to retail customers and senior business leaders.* Have the ability to build trust across functional relationships, challenge assumptions constructively, and influence decisions without direct authority.Essential shopper and analytical capabilities* Frame clear business questions, develop learning plans, test hypotheses, and select research approaches that answer the decision at hand.* Synthesize multiple sources into a coherent shopper story, distinguishing evidence from interpretation and making clear recommendations despite incomplete information.* Apply strong data interpretation and analytical judgment to shopper, category, and brand performance; assess data quality, limitations, and the strength of conclusions.* Working knowledge of syndicated and shopper data such as Circana, NielsenIQ, or Numerator, and the ability to learn retailer-specific platforms quickly.* Understand digital commerce and retail media measures and connect them to shopper behavior and commercial outcomes.* Simplify complex information in presentations and use Excel confidently to analyze and interpret data.* Partner effectively with Data & Analytics specialists on advanced analysis, measurement, and visualization, while owning the shopper interpretation and business recommendation.**Workplace type:**Hybrid: This individual will ideally be located out of the Oakland, CA or Pleasanton, CA locations, with the ability to be in office 3x per week. Open to top talent that is remote or sits out of other Clorox hub locations.#LI-Hybrid**Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.** **.****[U.S.]Additional Information:**At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.-Zone A: $131,200 - $258,500-Zone B: $120,300 - $237,000-Zone C: $109,400 - $215,500All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.**Who we are.**We champion people to be well and thrive every single day. We're proud to be in every corner of homes, schools, and offices - making daily life simpler and easier through our beloved brands. Working with us, you'll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what's possible and work with purpose to make