Amazon SEO Manager

Pet Honesty; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Pet Honesty, an Austin-based leader in pet wellness, seeks an analytical Amazon SEO & Optimization Manager to drive organic growth and conversion across Amazon. You will own strategies, optimize content, and work with cross-functional teams to align initiatives with growth goals.

The ideal candidate brings 6+ years of Amazon experience, strong analytics, and a track record of boosting rankings and revenue through listing optimization.

Qualifications

• 6+ years of Amazon marketplace experience.
• Advanced experience with SQP and Brand Analytics.
• Proven success improving rankings, traffic, and revenue through listing optimization.
• Strong analytical skills and data-driven growth opportunities.
• Experience with omnichannel ecommerce environments; PPC experience a plus.
• CPG, supplements, health or pet product familiarity preferred.

Responsibilities

• Own Amazon SEO strategy, keyword research, and organic ranking improvements.
• Leverage SQP and Brand Analytics to identify growth opportunities and gaps.
• Optimize product listings (titles, bullets, A+ content, images, video, storefront).
• Analyze shopper behavior and conversion funnels to boost traffic and sales.
• Develop and run testing programs for content, imagery, and conversion rate optimization.
• Collaborate with Paid Media, Creative, Brand, and Ecommerce teams on alignment.
• Build reporting and insights translating marketplace data into actions.

Skills

Amazon SEO

Advanced analytics

Data-driven decisions

Cross-functional collab

Tools

SQP

Brand Analytics

Amazon PPC

Job description

At Pet Honesty, we believe every dog and cat deserves to feel their best, and we're on a mission to make that happen. We're a fast-growing leader in pet supplements, built on The Honest Difference®: clean ingredients with no hidden fillers, formulas validated by real science, and products pets actually love to take.

Our supplements are made without artificial preservatives, colors, or flavors, and free of fillers like corn, wheat, and soy. They are NASC-certified, made in FDA-registered U.S. facilities, and validated through clinical studies, independent in-home studies and post-production testing, so what's on the label is what's in the product.

Founded in 2018 and headquartered in Austin, Texas, Pet Honesty has quickly become one of the most trusted names in pet wellness. In 2026 we expanded to Walmart stores nationwide, bringing us to nearly13,000 retail locations, including Target, PetSmart, Petco, and Tractor Supply, alongside Amazon, Chewy, Walmart and Target.com and PetHonesty.com. We're also proud to be the Official Multivitamin Supplement of the American Kennel Club.

Innovation is in our DNA. Our Science and Health Advisory Council of veterinary and animal science nutrition experts guide every formula, and recent launches include award-winning dual-texture cat supplements, Brush Buddies for dogs, Cat Squeezables and patent-pending dental solutions for dogs. We give back, too: in 2026 we committed $1 million in product over two years to help dogs and cats in need.

If you want to do the best work of your career at a purpose-driven, high-growth company where your work helps pets live healthier, happier lives, Pet Honesty is the place. We craft our products with honesty and care, and we build our culture the same way.

What We’re Looking For

Success at Pet Honesty doesn’t come from checking boxes — it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re looking for people who:

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration

Pet Honesty is seeking an analytical and results-oriented Amazon SEO & Optimization Manager to drive organic growth, search visibility, and conversion performance across Amazon. This role will serve as the internal expert on Search Query Performance (SQP), Brand Analytics, keyword strategy, listing optimization, and testing.

The ideal candidate combines deep Amazon SEO expertise with a strong understanding of how content, customer behavior, and paid media work together to improve organic rankings and conversion. This role partners closely with the Amazon Lead and broader growth team but does not own paid media strategy, inventory planning, forecasting, or overall channel management.

What you'll do

• Own Amazon SEO strategy, keyword research, and organic ranking improvement.
• Leverage Search Query Performance (SQP) and Brand Analytics to identify growth opportunities and performance gaps.
• Optimize product listings, including titles, bullets, A+ content, images, video, and storefront content.
• Analyze shopper behavior and conversion funnels to identify opportunities for increased traffic and sales.
• Develop and execute testing programs for content, imagery, merchandising, and conversion rate improvement.
• Partner with Paid Media, Creative, Brand, and Ecommerce teams to align optimization recommendations with broader growth initiatives.
• Build reporting and insights that translate marketplace data into actionable recommendations.

Qualifications

• 6+ years of Amazon marketplace experience.
• Advanced experience with Amazon Search Query Performance (SQP) and Brand Analytics.
• Proven success improving organic rankings, traffic, conversion rates, and revenue through listing optimization.
• Strong analytical skills and experience translating data into growth opportunities.
• Experience with Amazon PPC, retail media, or omnichannel ecommerce environments preferred, but not required. This knowledge is valuable for understanding performance drivers and collaborating cross-functionally.
• Experience in CPG, supplements, health and wellness, or pet products preferred.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Pet Honesty is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.