Amazon PPC Specialist

Zulay Kitchen; Puerto Rico; On-site; USD 60,000 - 90,000; Full time

Job summary

Zulay Kitchen is seeking an experienced Amazon Ads Specialist to own product performance, campaigns, listings, and profitability on the Amazon platform. You will analyze data, optimize campaigns, and collaborate with design to keep listings competitive and compliant.

The role requires hands-on PPC management, pricing strategy, and regular reporting to leadership. A strong focus on ROAS, ACOS, and growth across marketplaces is essential.

Qualifications

• Experience managing Amazon marketplace campaigns and listings.
• Ability to analyze performance data and act on insights.
• Strong collaboration with design and product teams.

Responsibilities

• Own day-to-day performance of products on Amazon; analyze data, optimize campaigns and content, and identify opportunities to boost visibility and revenue across marketplaces.
• Plan, execute, and optimize PPC/CPM campaigns to drive sales and improve ROAS/ACOS.
• Monitor daily spend, keyword performance, and adjust bids strategically.
• Identify high-impact opportunities for scaling and budget reallocation.
• Audit and improve titles, bullet points, descriptions, and A+ content for conversion.
• Collaborate with design to keep listings fresh; ensure accuracy and compliance.
• Monitor ASIN suppression and blocks; resolve issues promptly.
• Review competitor pricing and adjust based on market trends and margins.
• Track profitability per ASIN; align ad spend with target margins.
• Suggest price testing or promotions based on data-driven insights.
• Analyze performance metrics and report findings to leadership with growth ideas.
• Identify underperforming ASINs and develop improvement plans.

Skills

Data analysis

PPC management

Budget monitoring

Keyword optimization

Bid strategy

Listing optimization

A+ content

ASIN suppression

Pricing strategy

Profitability tracking

Competitive analysis

Tools

Amazon Seller Central

Job description

Working Hours: Monday-Friday (9AM-6PM EST)

Essential Duties and Responsibilities:

• Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.

Advertising & PPC Management

• Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
• Monitor daily spend, keyword performance, and adjust bids strategically
• Identify high-impact opportunities for scaling and budget reallocation.

Listing Optimization

• Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
• Collaborate with the design team to keep listings fresh.
• Ensure product listings reflect accurate information, compliance, and updated assets.
• Monitor and resolve any ASIN suppression and blocks.
• Review competitor pricing and adjust based on market trends and profit margin targets.
• Track profitability per ASIN, ensuring ad spend and costs align with target margins.
• Suggest price testing or promotions based on data-driven insights.

Performance & Growth

• Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
• Identify underperforming ASINs and develop improvement plans.
• Report key findings to leadership and propose growth strategies.