Amazon Advertising Strategy Lead — Growth & ROAS

AS Beauty Group; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

AS Beauty Group is seeking a Senior Manager, Amazon Advertising to own the full-funnel media strategy across the brand portfolio. You will set direction on paid investment, campaign architecture, and testing, while partnering with Merchandising, Supply Chain, and Analytics to align spend with launches and inventory.

Responsibilities include managing budgets, agencies, and a testing roadmap across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT, using AMC to

Qualifications

• 5–7 years of experience in Amazon advertising or performance marketing, ideally within DTC/CPG or beauty.
• Deep, hands-on expertise in Amazon Campaign Manager, DSP, Seller Central, and AMC.
• Proven experience managing large-scale ad budgets with a track record of ROAS and TACoS improvement.
• Strong analytical skills, with the ability to translate data into clear, actionable recommendations for leadership.
• Experience managing agency partners or cross-functional stakeholders in a fast-paced environment.

Responsibilities

• Own the end-to-end Amazon advertising strategy across assigned brands, setting budget, KPIs, and testing priorities aligned to sales, merchandising, and franchise growth goals.
• Lead campaign architecture, keyword and audience strategy, bid frameworks, and budget pacing across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT.
• Use AMC to build custom audiences and measure incrementality beyond last-touch ROAS, translating findings into media mix and budget shifts.
• Partner with Merchandising, Supply Chain, and Analytics to align ad investment with product launches, inventory availability, and priority SKU visibility/ranking.
• Monitor competitive share-of-voice, category trends, and search query performance to inform strategy and flag risks or opportunities.
• Manage agency and/or freelance media partners where applicable, ensuring accountability against forecast and testing roadmap.
• Own forecasting and budget reallocation across brands, balancing efficient scaling with share growth in priority subcategories.
• Lead performance analysis and reporting cadence, delivering clear insights and recommendations to senior leadership.
• Mentor and develop junior team members, building Amazon media expertise across the team.

Skills

Amazon Advertising

Performance Marketing

Budget Management

Analytics

Leadership

Tools

AMC

Campaign Manager

Seller Central

DSP

Job description

AS Beauty Group is seeking a Senior Manager, Amazon Advertising to own the full-funnel media strategy across the brand portfolio. You will set direction on paid investment, campaign architecture, and testing, while partnering with Merchandising, Supply Chain, and Analytics to align spend with launches and inventory.

Responsibilities include managing budgets, agencies, and a testing roadmap across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT, using AMC to