Senior Manager, Amazon Advertising

Adweek; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AS Beauty is seeking a Senior Manager, Amazon Advertising to own full-funnel media strategy across its brand portfolio in New York. You will manage budgets, architecture, and testing, coordinating with Merchandising, Supply Chain, and Analytics to align ad spend with launches and inventory.

You will drive incrementality with AMC and lead cross-functional optimization. The role requires at least 5–7 years in Amazon advertising or performance marketing, with hands-on expertise across AMC, Campaign

Qualifications

• 5-7 years of experience in Amazon advertising or performance marketing.
• Hands-on expertise in Amazon Campaign Manager, DSP, Seller Central, and AMC.
• Proven experience managing large ad budgets with ROAS and TACoS improvement.
• Strong analytical skills to translate data into clear, actionable recommendations for leadership.
• Experience managing agency partners or cross-functional stakeholders in a fast-paced environment.

Responsibilities

• Own end-to-end Amazon advertising strategy across brands with budget, KPIs and testing priorities.
• Lead campaign architecture, keyword and audience strategy, bid frameworks, and budget pacing across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT.
• Use AMC to build audiences and measure incrementality beyond last-touch ROAS.
• Partner with Merchandising, Supply Chain, and Analytics to align ad investment with product launches, inventory availability, and priority SKU visibility/ranking.
• Monitor competitive share-of-voice, category trends, and search query performance to inform strategy and flag risks or opportunities.
• Manage agency and/or freelance media partners where applicable, ensuring accountability against forecast and testing roadmap.
• Own forecasting and budget reallocation across brands, balancing efficient scaling with share growth in priority subcategories.
• Lead performance analysis and reporting cadence, delivering clear insights and recommendations to senior leadership.
• Mentor and develop junior team members, building Amazon media expertise across the team.

Skills

Amazon advertising

Performance marketing

DTC/CPG/beauty

Agency management

Cross-functional collaboration

Tools

Amazon Campaign Manager

DSP

Seller Central

AMC

Job description

About the Company

AS Beauty is one of the fastest-growing cosmetics companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty's portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

AS Beauty is looking for a Senior Manager, Amazon Advertising to own the full-funnel Amazon media strategy across our brand portfolio. This role sets direction on paid investment, campaign architecture, and testing, while partnering closely with Merchandising, Supply Chain, and Analytics to ensure media spend is tightly aligned to launch calendars, inventory position, and franchise growth priorities. You'll manage budget, agency and vendor relationships, and a testing roadmap that spans Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT — using AMC not just for reporting, but to build audiences and measure true incrementality. Success is measured by sustained ROAS and TACoS improvement, efficient scaling of ad spend, share-of-voice gains in priority categories, and strong cross-functional alignment.

Key Responsibilities

• Own the end-to-end Amazon advertising strategy across assigned brands, setting budget, KPIs, and testing priorities aligned to sales, merchandising, and franchise growth goals.
• Lead campaign architecture, keyword and audience strategy, bid frameworks, and budget pacing across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT.
• Use AMC to build custom audiences and measure incrementality beyond last-touch ROAS, translating findings into media mix and budget shifts.
• Partner with Merchandising, Supply Chain, and Analytics to align ad investment with product launches, inventory availability, and priority SKU visibility/ranking.
• Monitor competitive share-of-voice, category trends, and search query performance to inform strategy and flag risks or opportunities.
• Manage agency and/or freelance media partners where applicable, ensuring accountability against forecast and testing roadmap.
• Own forecasting and budget reallocation across brands, balancing efficient scaling with share growth in priority subcategories.
• Lead performance analysis and reporting cadence, delivering clear insights and recommendations to senior leadership.
• Mentor and develop junior team members, building Amazon media expertise across the team.

Required Qualifications

• 5-7 years of experience in Amazon advertising or performance marketing, ideally within DTC/CPG or beauty.
• Deep, hands-on expertise in Amazon Campaign Manager, DSP, Seller Central, and AMC.
• Proven experience managing large-scale ad budgets with a track record of ROAS and TACoS improvement.
• Strong analytical skills, with the ability to translate data into clear, actionable recommendations for leadership.
• Experience managing agency partners or cross-functional stakeholders in a fast-paced environment.

Preferred Qualifications

• Experience with beauty or CPG categories specifically.
• Familiarity with streaming/OTT advertising on Amazon.
• Experience managing or mentoring junior team members.