Amazon Advertising Growth Strategist (Sponsored Ads)

Zinus, Inc.; San Ramon (CA); On-site; USD 75,000 - 100,000; Full time

Job summary

Zinus, Inc. is seeking a data-driven Digital Marketing Associate (Amazon Ads) to join our U.S. Growth Marketing team in San Ramon. You will own Sponsored Ads campaigns and translate performance data into actionable recommendations to drive profitable growth.

You will work closely with Sales, Merchandising, Content, and Demand Planning to ensure advertising strategies align with business priorities and deliver measurable outcomes for our fast-growing eCommerce brand.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or Communications.
• 2+ years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media.
• 1P Amazon Experience Required.
• Hands-on experience managing Sponsored Ads campaigns.
• Proven experience managing retail media budgets and performance goals.
• Deep understanding of Amazon marketplace advertising.
• Experience with large product catalogs (100+ SKUs).
• Analytical and problem-solving skills.
• Excel proficiency including pivots, lookups, filtering, and data analysis.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and collaborate with cross-functional partners.

Responsibilities

• Manage day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaigns.
• Build campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business events.
• Assist with managing advertising budgets and allocating spend based on performance and business priorities.
• Manage advertising across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship.
• Monitor campaign performance and identify risks, trends, and growth opportunities for improvement.
• Analyze performance across SKU, category, and portfolio levels.
• Help identify affecting performance, including media, content, promotions, pricing, and competition.
• Build and maintain reports that connect advertising activity with sales and broader business outcomes.
• Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities.
• Design and execute tests involving bids, targeting, creative, assortment, and budget strategies.
• Stay informed about Sponsored Ads and broader retail media developments.
• Identify opportunities to improve processes, reporting, and efficiency.

Skills

Analytical skills

Budget management

Cross-functional collaboration

Written and verbal communication

Education

Bachelor's Degree

Tools

Excel

Amazon Advertising platform

Job description

Zinus, Inc. is seeking a data-driven Digital Marketing Associate (Amazon Ads) to join our U.S. Growth Marketing team in San Ramon. You will own Sponsored Ads campaigns and translate performance data into actionable recommendations to drive profitable growth.

You will work closely with Sales, Merchandising, Content, and Demand Planning to ensure advertising strategies align with business priorities and deliver measurable outcomes for our fast-growing eCommerce brand.