Amazon Advertising & Digital Shelf Growth Lead
Adweek
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Job summary
Buyers Products Company is seeking a Digital Shelf Specialist to drive profitable growth on Amazon through advertising, content optimization, and catalog management in Mentor, Ohio. You will manage day-to-day Amazon Advertising programs, optimize product detail pages, and coordinate with Marketing, Sales, Product, and Supply Chain to improve visibility and conversions.
The role emphasizes data-driven decision making, performance analysis, and staying current with Amazon updates.
Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Communications, or related field preferred.
- 2-5+ years of experience managing Amazon Advertising and related platforms.
- Experience optimizing Amazon product detail pages and content strategy.
Responsibilities
- Lead the development, execution, and optimization of Amazon Advertising programs to maximize traffic, sales, and profitability.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
- Build campaign structures aligned to category, keyword, and portfolio strategies.
- Conduct keyword research, harvesting, expansion, and negative keyword management.
- Monitor bids, budgets, placements, and targeting strategies through performance analysis.
- Develop content strategies to improve organic ranking and conversion rates.
Skills
Education
Tools
Job description
Buyers Products Company is seeking a Digital Shelf Specialist to drive profitable growth on Amazon through advertising, content optimization, and catalog management in Mentor, Ohio. You will manage day-to-day Amazon Advertising programs, optimize product detail pages, and coordinate with Marketing, Sales, Product, and Supply Chain to improve visibility and conversions.
The role emphasizes data-driven decision making, performance analysis, and staying current with Amazon updates.
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