Alumni Marketing and Communications Specialist

California State University, Long Beach; Long Beach (CA); On-site; USD 60,000 - 66,000; Full time

Job summary

California State University, Long Beach (CSULB) is seeking an Alumni Marketing & Communications Specialist to tell the story of CSULB alumni and strengthen their connection to the university. Reporting to the Director of Alumni Engagement, the specialist will develop an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns.

These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks,

Responsibilities

• Alumni Marketing Communications campaigns across email, social media, and web; newsletters, stories, profiles, and event communications.
• Develops targeted campaigns to promote alumni programs and strengthens relationships; manages segmented emails and social content; maintains alumni web pages in Drupal.
• Tracks and analyzes email, social media, web, and event metrics; codes communications in CRM for engagement metrics reporting.

Job description

Join the vibrant community at California State University, Long Beach (CSULB)!

Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives.

As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference.

Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer.

Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth.

Job Summary

The Alumni Marketing & Communications Specialist tells the story of CSULB alumni and strengthens their connection to the university. Reporting to the Director of Alumni Engagement in the Office of Alumni Engagement, the specialist develops and implements an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns. These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks, the Alumni Center, volunteer opportunities, and giving initiatives. Working independently on most day‑to‑day assignments, the specialist serves as the office's lead liaison to Strategic Communications for creative projects and as the first point of contact for alumni inquiries. The specialist also tracks and analyzes engagement metrics to adjust messaging, ensuring all communications reflect CSULB brand standards and the university's commitment to its diverse alumni community.

Key Responsibilities

• Alumni Marketing Communications (Campaigns, Content & Digital Strategy): Independently creates and publishes engaging content for alumni audiences across email, social media, and web, including newsletters, stories, profiles, and event communications. Develops targeted campaigns that promote alumni programs and strengthen alumni relationships; builds segmented email campaigns, manages social content, and maintains alumni web pages in Drupal. Collaborates with campus partners on digital strategy and messaging, maintains the communications calendar, and ensures content meets university style, accessibility, and brand standards.
• Alumni Inquiries & Constituent Support: Serves as the first point of contact for daily email, phone, social media, and other inquiries to CSULB Alumni, responding to inquiries or routing them to the appropriate staff or campus office. Serves as a resource on alumni programs and services.
• Analytics, Research & Reporting: Tracks, analyzes, and reports email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging. Ensures alumni communications are tracked and coded in CRM for CASE Alumni Engagement Metrics reporting. Designs, distributes, and analyzes web forms and surveys to assess alumni engagement strategies.
• Brand, Creative & Media Support: Serves as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center. Coordinates with vendors on production, licensing, and brand compliance; supports media relations for alumni stories.
• Supports division-wide events and activities, stays current on marketing and communications best practices.

Department

Alumni Relations

Time Base

1.0 time-base, 40 hours per week.

Duration of Appointment

This is a temporary position for 1 year with no permanent status granted. Temporary assignments may expire prior to the ending date.

Classification

Marketing & Communications Professional II

Compensation

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

• Hiring Range: The hiring range for this position is $5,387 (Step 3) - $5,948 (Step 8) per month commensurate with candidate's education, experience, skills, and training.
• CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5,178 (Step 1) - $7,543 (Step 20) per month.

Benefits

At California State University (CSU),