Alumni Engagement & Communications Strategist

California State University, Chico; Long Beach (CA); On-site; USD 60,000 - 66,000; Full time

Benefits offered by this job

Paid Time Off

Health Coverage

Educational Benefits

Job summary

California State University, Long Beach invites applications for the Alumni Marketing and Communications Specialist in Alumni Relations. The role tells the CSULB alumni story through email, social media, web content, and events, driving engagement with a community of 411,000 alumni.

Reporting to the Director of Alumni Engagement, you will develop integrated campaigns, monitor metrics, coordinate with campus partners, and ensure content meets brand, accessibility, and AP style standards.

Qualifications

• Equivalent to a bachelor's degree in a related field and two years of relevant marketing/communications experience.
• Strong written and verbal communication skills.
• Experience with CRM systems, email marketing, and web content.
• Ability to develop data-informed communication plans.

Responsibilities

• Create and publish engaging alumni content across email, social media, and web.
• Manage alumni inquiries and provide program information.
• Track engagement metrics and report on outreach performance.
• Coordinate with vendors and campus partners on branding and campaigns.
• Develop targeted campaigns for alumni programs.

Skills

Marketing communications

Digital storytelling

Content development

Project management

Communication skills

Education

Bachelor's degree in related field

Tools

Ellucian Advance CRM

Drupal

Email marketing platforms

Adobe Creative Cloud

Job description

California State University, Long Beach invites applications for the Alumni Marketing and Communications Specialist in Alumni Relations. The role tells the CSULB alumni story through email, social media, web content, and events, driving engagement with a community of 411,000 alumni.

Reporting to the Director of Alumni Engagement, you will develop integrated campaigns, monitor metrics, coordinate with campus partners, and ensure content meets brand, accessibility, and AP style standards.