Alumni Engagement & Brand Communications Specialist

CSULB; Long Beach (CA); On-site; USD 60,000 - 66,000; Full time

Benefits offered by this job

Paid Time Off

Health Coverage

Retirement Plans

Tuition benefits

Job summary

CSULB’s Alumni Marketing & Communications Specialist develops and executes an outcomes-based communications plan to engage more than 411,000 alumni. You’ll lead content across email, social media, and the web, coordinate campaigns, and collaborate with campus partners to strengthen alumni programs and events.

You’ll work independently on day-to-day tasks, track engagement metrics, and ensure messaging aligns with CSULB brand standards while supporting ongoing division initiatives and events.

Qualifications

• Equivalent to a bachelor's degree in Communications, Marketing, Public Relations, English, or a related field and two years of relevant experience.
• Experience with CRM systems, email marketing platforms, and data-informed communication plans.
• Experience with Drupal or a similar web CMS and with producing multi-channel marketing campaigns.
• Portfolio demonstrating strong writing, storytelling, and multi-channel campaign work.

Responsibilities

• Create and publish engaging alumni content across email, social media, and web; manage campaigns and segmented email sends.
• Serve as first point of contact for alumni inquiries and provide program information.
• Track, analyze, and report on engagement metrics; code communications in CRM for CASE reporting.
• Lead liaison to Strategic Communications for print, digital, and social assets; coordinate with vendors on brand compliance.

Skills

Marketing communications

Social media management

Email marketing

Content creation

Project coordination

Education

Bachelor's degree in related field

Tools

Ellucian Advance CRM

Drupal

Adobe Creative Cloud

Job description

CSULB’s Alumni Marketing & Communications Specialist develops and executes an outcomes-based communications plan to engage more than 411,000 alumni. You’ll lead content across email, social media, and the web, coordinate campaigns, and collaborate with campus partners to strengthen alumni programs and events.

You’ll work independently on day-to-day tasks, track engagement metrics, and ensure messaging aligns with CSULB brand standards while supporting ongoing division initiatives and events.