Alumni Engagement & Digital Marketing Specialist

California State University; Long Beach (CA); On-site; USD 60,000 - 66,000; Full time

Benefits offered by this job

Paid Time Off

Health Coverage

Retirement Plans

Educational Benefits

Employee Assistance Program

Wellness programs

Job summary

California State University Long Beach is seeking an Alumni Marketing and Communications Specialist to develop and implement an outcomes-based communications plan for CSULB alumni. The role focuses on social media, email marketing, web content, alumni spotlights, and integrated campaigns to engage over 411,000 alumni.

Reporting to the Director of Alumni Engagement, the specialist will work independently on daily tasks, serve as liaison to Strategic Communications, and track engagement metrics to

Qualifications

• Bachelor's degree in a related field and two years of relevant experience in marketing, communications, or public relations.
• Experience creating integrated marketing campaigns across email, web, social, and events.
• Ability to analyze engagement metrics and adjust strategies based on data.

Responsibilities

• Develops and executes integrated marketing, communications, and digital engagement strategies for CSULB alumni.
• Creates targeted campaigns; manages email, social content, and alumni web pages; ensures accessibility and brand consistency.
• Tracks and reports engagement metrics; codes communications in CRM for CASE reporting.
• Collaborates with campus partners and vendors on production, branding, and media relations.
• Supports division-wide events and initiatives and stays current on marketing best practices.

Skills

Alumni marketing

Digital campaigns

Social media

Email marketing

CRM analytics

Content creation

Brand governance

Education

Bachelor's degree

Tools

Drupal

Adobe Creative Cloud

CRM platform

Job description

California State University Long Beach is seeking an Alumni Marketing and Communications Specialist to develop and implement an outcomes-based communications plan for CSULB alumni. The role focuses on social media, email marketing, web content, alumni spotlights, and integrated campaigns to engage over 411,000 alumni.

Reporting to the Director of Alumni Engagement, the specialist will work independently on daily tasks, serve as liaison to Strategic Communications, and track engagement metrics to