Alumni Engagement Marketing Specialist

California State University, Long Beach; Long Beach (CA); On-site; USD 60,000 - 66,000; Full time

Job summary

California State University, Long Beach (CSULB) is seeking an Alumni Marketing & Communications Specialist to tell the story of CSULB alumni and strengthen their connection to the university. Reporting to the Director of Alumni Engagement, the specialist will develop an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns.

These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks,

Responsibilities

• Alumni Marketing Communications campaigns across email, social media, and web; newsletters, stories, profiles, and event communications.
• Develops targeted campaigns to promote alumni programs and strengthens relationships; manages segmented emails and social content; maintains alumni web pages in Drupal.
• Tracks and analyzes email, social media, web, and event metrics; codes communications in CRM for engagement metrics reporting.

Job description

California State University, Long Beach (CSULB) is seeking an Alumni Marketing & Communications Specialist to tell the story of CSULB alumni and strengthen their connection to the university. Reporting to the Director of Alumni Engagement, the specialist will develop an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns.

These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks,