Alliance Marketing Manager

Milwaukee Succeeds; Milwaukee (WI); Hybrid; USD 129,000 - 170,000; Full time

Job summary

ChargePoint is seeking an Alliance Marketing Manager to lead the marketing strategy and execution for the strategic partnership with Eaton. You will develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into messaging, offers, campaigns, and sales activation programs.

You will identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives across

Qualifications

• 7+ years of B2B marketing experience.
• Experience in alliance, partner, channel, field, or demand generation marketing.
• Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership.
• Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
• Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
• Proven ability to manage and influence stakeholders across complex organizations.
• Ability to translate strategy into execution and drive programs across multiple teams.

Responsibilities

• Develop and execute the joint ChargePoint and Eaton marketing strategy aligned to shared pipeline and revenue goals.
• Identify target markets, customer segments, key use cases, and growth opportunities for the partnership.
• Create joint messaging, value propositions, offers, and content that communicate the value of the combined solution.
• Build and manage integrated go-to-market programs, including campaigns, account-based marketing initiatives, events, webinars, and strategic customer engagements.
• Develop sales activation programs, tools, and resources that enable both organizations to identify opportunities, engage customers, and advance joint solutions.
• Collaborate with cross-functional stakeholders across ChargePoint and Eaton to align priorities and drive execution.
• Establish performance measurement processes and optimize programs based on pipeline and revenue outcomes.
• Drive program execution from strategy development through implementation and ongoing improvement.

Skills

B2B marketing

Alliance marketing

Demand generation

Go-to-market

Stakeholder management

Cross-functional collaboration

Campaign management

Job description

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To

Vice President, Growth & Demand Generation

What You Will Be Doing

ChargePoint is seeking an Alliance Marketing Manager to lead the marketing strategy and execution for the strategic partnership with Eaton. In this role, you will develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into impactful messaging, offers, campaigns, and sales activation programs. You will identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives across campaigns, account-based marketing, events, webinars, and strategic customer programs. Working closely with stakeholders across ChargePoint and Eaton, you will establish a consistent operating cadence, align priorities, evaluate performance, and optimize programs to deliver measurable business results.

What You Will Bring to ChargePoint

• Develop and execute the joint ChargePoint and Eaton marketing strategy aligned to shared pipeline and revenue goals.
• Identify target markets, customer segments, key use cases, and growth opportunities for the partnership.
• Create joint messaging, value propositions, offers, and content that communicate the value of the combined solution.
• Build and manage integrated go-to-market programs, including campaigns, account-based marketing initiatives, events, webinars, and strategic customer engagements.
• Develop sales activation programs, tools, and resources that enable both organizations to identify opportunities, engage customers, and advance joint solutions.
• Collaborate with cross-functional stakeholders across ChargePoint and Eaton to align priorities and drive execution.
• Establish performance measurement processes and optimize programs based on pipeline and revenue outcomes.
• Drive program execution from strategy development through implementation and ongoing improvement.

Requirements

• 7+ years of B2B marketing experience.
• Experience in alliance, partner, channel, field, or demand generation marketing.
• Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership.
• Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
• Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
• Proven ability to manage and influence stakeholders across complex organizations.
• Ability to translate strategy into execution and drive programs across multiple teams.

Preferred Requirements

• Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets.

Location

US - Remote

The base salary range for this role is $128,695- $170,200 per year. In addition, this position is eligible for annual merit-based RSU grants. The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [e-mail].

Chargepoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.

Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.