Alliance Marketing Manager - EV Partnerships (Remote)

ChargePoint; Wisconsin; On-site; USD 129,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Parental leave

Life insurance

Disability insurance

Wellness resources

RSU grants

Job summary

ChargePoint is seeking an Alliance Marketing Manager to lead the marketing strategy and execution for the strategic partnership with Eaton. You will develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into impactful messaging, offers, campaigns, and sales activation programs.

You will identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives

Qualifications

• 7+ years of B2B marketing experience.
• Experience leading marketing for strategic technology partnerships.
• Proven ability to translate strategy into executable campaigns.
• Strong knowledge of B2B go-to-market strategies and demand generation.

Responsibilities

• Develop and execute the joint ChargePoint and Eaton marketing strategy aligned to shared pipeline and revenue goals.
• Identify target markets, customer segments, key use cases, and growth opportunities for the partnership.
• Create joint messaging, value propositions, offers, and content communicating the value of the combined solution.
• Build and manage integrated go-to-market programs including campaigns, ABM, events, webinars, and customer engagements.
• Develop sales activation programs, tools, and resources to identify opportunities and engage customers.
• Collaborate with cross-functional stakeholders to align priorities and drive execution.
• Establish performance measurement processes and optimize programs based on pipeline outcomes.
• Drive program execution from strategy development through implementation and ongoing improvement.

Skills

B2B marketing

Alliance marketing

Demand generation

Go-to-market strategy

Stakeholder management

Messaging & content

Campaign orchestration

Job description

ChargePoint is seeking an Alliance Marketing Manager to lead the marketing strategy and execution for the strategic partnership with Eaton. You will develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into impactful messaging, offers, campaigns, and sales activation programs.

You will identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives