Senior Director, Product Marketing

ChargePoint; Campbell (CA); On-site; USD 203,800 - 300,000; Full time

Job summary

ChargePoint is hiring a Senior Director of Product Marketing in Campbell, CA. This role focuses on strategizing and executing product marketing efforts across hardware and software offerings within the EV charging sector. The ideal candidate will exhibit a strong track record in product marketing, capable of driving revenue through effective market positioning and launches.

Applicants should possess deep industry knowledge, strong leadership qualities, and the ability to foster collaboration across departments. Compensation ranges from $203,800 to $300,000, reflecting a commitment to fair pay practices.

Qualifications

• Deep familiarity with EV charging or adjacent energy/cleantech markets.
• Proven experience building and leading product marketing functions.
• Demonstrated ability to develop positioning and messaging.

Responsibilities

• Own product marketing strategies and execution for diverse segments.
• Collaborate closely with Product and Sales leadership.
• Drive measurable commercial impact and pipeline growth.

Skills

Product marketing expertise in EV charging

Strategic and tactical thinking

Ability to lead cross-functional collaboration

Proficiency with AI tools

Job description

Reports To

Chief Marketing & Growth Officer

About the Role

ChargePoint is seeking a Senior Director of Product Marketing to own how products are brought to market and drive measurable commercial impact. This leader will oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments, ensuring strong positioning, effective launches, and revenue impact.

This is a hands‑on leadership role responsible for both strategy and execution. You will partner closely with Product and Sales leadership to define go‑to‑market strategies, equip the field to win, and build a high‑performing product marketing function while directly contributing to key deliverables.

What You Will Bring to ChargePoint

You bring deep expertise in product marketing within EV charging, cleantech, or adjacent industries, along with a proven track record of building and scaling PMM functions. You combine strategic thinking with hands‑on execution, creating compelling positioning, enabling sales teams, and driving adoption through high‑impact launches. You are highly collaborative, operate with urgency, and leverage AI tools to increase speed and scale of output, resulting in measurable pipeline growth, improved win rates, and strong market presence.

Requirements

• Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors
• Proven experience building and leading product marketing functions
• Demonstrated ability to develop positioning and messaging directly
• Ability to operate at both strategic and tactical levels
• Strong cross‑functional collaboration with Product, Sales, and Engineering

Preferred Skills

• Experience leading go‑to‑market strategies and product launches across multiple segments
• Background in competitive intelligence development and sales enablement
• Experience managing and developing product marketing teams
• Ability to present to analysts, press, and customers as a credible industry voice
• Proficiency using AI tools for research, content creation, and analysis

Location

Campbell, CA

Salary

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.

Equal Opportunity Statement

ChargePoint is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at [e-mail].