ALF Community Market Specialist and Move in Coordinator

Onyx Health Consulting; Rainbow Homes (FL); On-site; USD 42,000 - 60,000; Full time

Job summary

Onyx Health Consulting is seeking a Move-In Coordinator & Community Market Specialist for a luxury Independent Living and Assisted Living community. You will manage the move-in process, build community partnerships, and drive occupancy through proactive outreach and exceptional resident experiences.

The role emphasizes warm patient-centered service, strong follow-up, and collaboration with multiple departments to ensure a seamless move-in and ongoing resident satisfaction.

Qualifications

• Strong communication and interpersonal skills with residents, families, and partners.
• Ability to manage multiple priorities and meet deadlines in a luxury senior living setting.
• Experience coordinating move-ins, tours, events, and community outreach.
• Familiarity with CRM or customer tracking systems is preferred.

Responsibilities

• Coordinate resident move-in process from deposit to move-in day and beyond.
• Develop relationships with local senior organizations and healthcare professionals.
• Schedule and conduct community tours and host events to drive occupancy.
• Provide exceptional customer service and personalized experiences for residents and families.

Skills

Excellent communication

Relationship building

Organizational skills

Networking

Customer service orientation

Education

Senior living or hospitality experience

Tools

CRM systems

MS Office

Job description

Assisted Living Community Market Specialist and Move In Coordinator

Love Seniors? Want to grow referrals and connect with local Palm Beach hospitals?

Position Overview

Our luxury Independent Living & Assisted Living Community is seeking a warm, highly organized, and relationship-focused Move-In Coordinator & Community Market Specialist to support our growing community.

This position is responsible for creating a seamless and exceptional experience for prospective residents and their families from the initial inquiry through move-in and beyond. The role will also focus on developing strong community resources and support move-in process.

Must be flexible, highly organized, proactive, and passionate about senior living, with excellent follow-up skills and a genuine commitment to providing outstanding customer service.

Key Responsibilities

Move-In Coordination

• Coordinate the resident move-in process from deposit through move-in day.
• Serve as a key point of contact for prospective residents and families throughout the transition process.
• Maintain consistent communication and follow-up with residents and families to ensure a smooth and positive experience.
• Coordinate move-in schedules, apartment readiness, deliveries, furniture placement, transportation, and special requests.
• Collaborate with Housekeeping, Maintenance, Dining, Life Enrichment, Wellness, and other departments to ensure apartments and services are prepared before arrival.
• Ensure all necessary move-in paperwork and documentation are completed accurately and on time.
• Coordinate welcome materials and personalized touches for each new resident.
• Ensure residents and families receive a warm, professional, and personalized welcome on move-in day.
• Conduct post-move-in follow-up to ensure resident and family satisfaction.
• Identify and communicate any concerns or service needs to the appropriate department.
• Maintain accurate move-in calendars, tracking reports, prospect information, and follow-up records.

Community Marketing & Market Development

• Develop and maintain relationships with local senior organizations, businesses, healthcare professionals, professional service providers, churches, civic organizations, and other community resources.
• Identify new opportunities to increase awareness of the community within the local senior living market.
• Build and maintain a strong network of referral and community partners.
• Participate in networking events, senior fairs, community events, educational programs, and professional meetings.
• Represent the community with professionalism, enthusiasm, and a luxury hospitality mindset.
• Assist with planning and coordinating community events, open houses, resident events, educational programs, and marketing activities.
• Create opportunities to introduce prospective residents, families, and professional partners to the community.
• Maintain regular contact and follow-up with referral sources and community partners.
• Track outreach activity, referrals, tours, prospects, deposits, and move-ins.
• Provide regular updates regarding market activity, community relationships, and prospective resident activity.

Sales & Prospect Follow-Up

• Respond promptly and professionally to inquiries from prospective residents and families.
• Assist with scheduling and conducting community tours.
• Provide an engaging and informative introduction to the community, lifestyle, amenities, services, and programs.
• Maintain timely and consistent follow-up with all prospects and families.
• Assist the Sales/Marketing team in moving prospects through the decision-making process.
• Maintain accurate prospect records and follow-up activities.
• Communicate prospect needs, preferences, and concerns to the appropriate team members.
• Support the sales team with deposits, move-in preparation, appointments, events, and other activities that support occupancy.
• Ensure every prospective resident receives a personalized and memorable experience.

Customer Service & Resident Experience

• Deliver exceptional customer service to prospective residents, current residents, families, and guests.
• Create a welcoming, professional, and personalized experience that reflects the standards of a luxury senior living community.
• Build trusting relationships with residents and families.
• Respond to questions and concerns promptly and professionally.
• Maintain confidentiality and professionalism when handling resident and family information.
• Work collaboratively with all departments to ensure an outstanding resident experience.
• Demonstrate empathy, patience, and genuine interest in the needs and preferences of seniors and their families.

Qualifications & Experience

• Minimum of 2 years of experience in senior living, hospitality, sales, marketing, customer service, or a related field.
• Senior living or Independent Living experience preferred.
• Experience with move-in coordination, senior living sales, community outreach, or referral development strongly preferred.
• Excellent verbal and written communication skills.
• Exceptional follow-up skills are required.
• Strong organizational and time-management abilities.
• Excellent customer service and relationship-building skills.
• Ability to manage multiple priorities and meet deadlines.
• Professional, polished, and welcoming demeanor.
• Comfortable networking and developing relationships throughout the local community.
• Strong attention to detail and ability to follow through on commitments.
• Comfortable working independently and as part of a team.
• Proficiency with Microsoft Office and CRM or customer tracking systems preferred.

Work Environment

This position works primarily within a luxury Senior Living & Independent Living Community and requires regular interaction with residents, families, prospective residents, guests, vendors, and community partners.

The position may require:

• Walking throughout the community and visiting various resident and common areas.
• Participation in community events and off-site networking activities.
• Occasional evening or weekend availability for special events or resident activities.
• Flexibility to respond to changing community and resident needs.
• Extended periods of computer and telephone use.

Requirements: Employment is contingent upon the successful completion of a Florida AHCA Level 2 background screening in accordance with state regulations. For additional information, please visit: https://info.flclearinghouse.com

If you are passionate about senior living, have exceptional follow-up and customer service skills, enjoy connecting with people, and want to be part of a beautiful, growing Independent Living community, we would love to meet you.