AJO Product Owner

Insight Global; Dallas (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Insight Global is seeking an experienced Product Owner to lead omnichannel decisioning initiatives leveraging Adobe Journey Optimizer and related platforms. You will translate business needs into epics and features while driving cross-functional collaboration to deliver roadmap milestones across channels.

The role emphasizes governance, scalable processes, data identity, and platform integrations to enable personalized journeys at scale.

Qualifications

• 5+ years of Product Ownership with implementation delivery.
• Experience defining platform capabilities and governance.
• Translating business needs into epics and features.
• Strong collaboration with marketing and technical teams.

Responsibilities

• Evaluate omnichannel decisioning across customer touchpoints and channels.
• Plan platform capabilities and roadmaps using Adobe Journey Optimizer.
• Design solutions and review with architects and apps teams.
• Drive adoption of personalization and journey orchestration features.
• Collaborate with marketing to align with business objectives and budgets.
• Coordinate with architecture, data, and channel teams for end-to-end experiences.

Skills

Product Ownership

Project Management

Roadmap Development

Adobe Journey Optimizer

Stakeholder Collaboration

Technical Acumen

Tools

Adobe Journey Optimizer

Adobe Experience Platform

RT-CDP

Customer Journey Analytics

Adobe Target

Job description

Job Description

• Evaluate and enable omnichannel decisioning capabilities:
  • Assess personalization and decisioning requirements across customer touchpoints and channels
  • Identify platform capabilities needed to support omnichannel decisioning and personalization
  • Define scalable processes and governance to enable consistent decisioning across channels
  • Confirm availability of required data, identity, content, and platform capabilities

• Evaluate and plan platform capabilities:
  • Review business requirements and determine how Adobe Journey Optimizer capabilities can support personalization and decisioning needs
  • Identify platform enhancements, dependencies, and integration requirements
  • Develop roadmaps to expand decisioning and personalization capabilities across the organization

• Solution design and enablement:
  • Evaluate solution options and provide recommendations on platform approaches and capabilities
  • Partner with solution architects and application teams to review and approve proposed designs
  • Build enablement frameworks and operating models to support omnichannel decisioning
  • Drive adoption of new personalization and decisioning capabilities as they are released

• Stakeholder collaboration:
  • Work closely with marketing clients to understand business objectives and personalization requirements
  • Educate stakeholders on Adobe Journey Optimizer capabilities, constraints, and best practices
  • Support teams adopting decisioning and journey orchestration capabilities across channels

• Cross-functional coordination:
  • Collaborate with architecture, application, data, and channel teams to enable end-to-end customer experiences
  • Establish alignment across channels to ensure consistent decisioning and customer treatment
  • Ensure decisioning and journey orchestration efforts align with broader digital, marketing, and customer experience strategies

Skills and Requirements

• 5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery
• Proven ability to build and manage roadmaps for customer engagement and personalization platforms within Adobe Journey Optimizer (AJO)
• Strong understanding of Adobe Journey Optimizer, including decisioning, personalization, audience segmentation, and journey orchestration capabilities
• Experience defining platform capabilities, operating models, governance processes, and enablement strategies
• Skilled in translating business use cases into platform requirements, epics, and features
• Effective collaboration with technical teams to evaluate solution options and ensure alignment with enterprise standards
• Solid understanding of platform integrations, customer data, identity, and activation ecosystems
• Partner closely with marketing stakeholders to support client needs and drive adoption of personalization and decisioning capabilities
• Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys
• Hands-on experience with Adobe Journey Optimizer Decisioning capabilities
• Experience supporting omnichannel personalization and decisioning implementations
• Knowledge of Adobe Experience Platform (AEP), RT-CDP, Customer Journey Analytics (CJA), or Adobe Target
• Experience working with governance frameworks, operating models, and enterprise-scale platform adoption
• Basic coding experience, with the ability to understand and contribute to technical implementation when needed

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].