AIGC Creative Ads Product Manager

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical benefits

Dental and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a Product Manager for its Ads Creative AI team to lead AIGC product development for advertising creatives in the US. You will work on integrating generative AI into creative workflows, ad delivery, and customer adoption, while aligning with business goals and advertiser needs.

The role requires strong understanding of AI tech in advertising, cross-team collaboration, and the ability to translate complex product concepts for technical and non-technical stakeholders.

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Strong understanding of domestic and international AIGC apps, with text-to-image, text-to-video models, LLMs, multimodal models.
• Strong business insight and project management capabilities.
• Deep understanding of online advertising industry and advertisers' needs, including creative development, media acquisition, and optimization.
• Strong AI technology and application capabilities in advertising.

Responsibilities

• Responsible for building AIGC products for advertising creatives and integrating AIGC into production and delivery processes.
• Design and implement AIGC solutions by leveraging leading AI models and business verticals.
• Enable external collaboration and delivery of AIGC capabilities to agencies and clients.
• Analyze product data, track usage, and optimize the experience with operations teams.

Skills

Product management

AIGC knowledge

Advertising industry understanding

AI in advertising

Cross-team collaboration

Education

Bachelor's degree or above

Job description

TikTok is seeking a Product Manager for its Ads Creative AI team to lead AIGC product development for advertising creatives in the US. You will work on integrating generative AI into creative workflows, ad delivery, and customer adoption, while aligning with business goals and advertiser needs.

The role requires strong understanding of AI tech in advertising, cross-team collaboration, and the ability to translate complex product concepts for technical and non-technical stakeholders.