Product Manager, Creative AIGC Products

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Medical benefits

Dental and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a Product Manager for its Ads Creative AI team to lead AIGC product development for advertising creatives in the US. You will work on integrating generative AI into creative workflows, ad delivery, and customer adoption, while aligning with business goals and advertiser needs.

The role requires strong understanding of AI tech in advertising, cross-team collaboration, and the ability to translate complex product concepts for technical and non-technical stakeholders.

Qualifications

• 3+ years of Product Management experience in AIGC products.
• Strong understanding of domestic and international AIGC apps, with text-to-image, text-to-video models, LLMs, multimodal models.
• Strong business insight and project management capabilities.
• Deep understanding of online advertising industry and advertisers' needs, including creative development, media acquisition, and optimization.
• Strong AI technology and application capabilities in advertising.

Responsibilities

• Responsible for building AIGC products for advertising creatives and integrating AIGC into production and delivery processes.
• Design and implement AIGC solutions by leveraging leading AI models and business verticals.
• Enable external collaboration and delivery of AIGC capabilities to agencies and clients.
• Analyze product data, track usage, and optimize the experience with operations teams.

Skills

Product management

AIGC knowledge

Advertising industry understanding

AI in advertising

Cross-team collaboration

Education

Bachelor's degree or above

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

1. Responsible for building AIGC products for advertising creatives. By breaking down the advertising creative workflow, deeply integrate AIGC capabilities into creative production and ad delivery processes to improve customer adoption and product effectiveness.
2. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.
3. Responsible for external collaboration and enablement of AIGC product capabilities, including integration with different business products and delivery to external clients such as agencies, to build a stronger AIGC customer ecosystem.
4. Responsible for product data analysis, tracking product usage, and continuously optimizing the product experience to improve user adoption. Work closely with operations teams to conduct user behavior research, deeply understand usage scenarios, and propose innovative ideas.

Minimum Qualifications

• 3+ years of Product Management experience in AIGC products.
• Strong understanding and hands-on experience with domestic and international AIGC applications and tools, with knowledge of the basic principles of text-to-image models, text-to-video models, LLMs, multimodal large models, and related technologies.
• Strong business insight and logical thinking, with solid project management capabilities.
• Have a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization;
• Have strong AI technology and application capabilities in the advertising field;

Preferred Qualifications

• Excellent cross-team collaboration skills, working efficiently with R & D, design, data science, and business development teams.
• Excellent communication skills, able to clearly articulate complex product concepts to technical and non-technical stakeholders.
• Experience working in AIGC video creation and/ or AIGC ad creative space
• Bachelor’s degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
• Experience in building advertising products, creative products, MaaS services, or AI application products is preferred.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.