AI Visibility & GEO Strategy Lead

Texas Instruments; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Texas Instruments is seeking an AI Visibility & Search Strategy Specialist to shape how TI’s technology is perceived by LLMs and search engines. This role focuses on Generative Experience Optimization and high-level content strategy using visibility tools to track scores across a strategic prompts list.

You will translate insights into actionable recommendations, monitor and analyze our web and AI visibility, own projects, and collaborate with content, IT and User Experience teams to drive

Qualifications

• Experience defining and executing visibility strategies for web and AI.
• Ability to identify metrics for GEO and dashboards.
• Collaborates with content, IT and UX teams to drive visibility.

Responsibilities

• Strategy & Execution: refine strategy to improve SEO and LLM visibility.
• Defining the Unknown: identify new metrics and dashboards.
• Cross-Functional Collaboration: work with content, IT, and UX teams.
• Fail Fast & Learn: propose bold ideas and testing protocols.
• Data Storytelling: present visibility data to stakeholders.

Skills

Data-driven

Strategic thinking

AI/LLM knowledge

Cross-functional

Project management

Job description

Texas Instruments is seeking an AI Visibility & Search Strategy Specialist to shape how TI’s technology is perceived by LLMs and search engines. This role focuses on Generative Experience Optimization and high-level content strategy using visibility tools to track scores across a strategic prompts list.

You will translate insights into actionable recommendations, monitor and analyze our web and AI visibility, own projects, and collaborate with content, IT and User Experience teams to drive