AI Tech Content Marketing Lead

SambaNova, Inc.; San Jose (CA); On-site; USD 167,000 - 204,000; Full time

Benefits offered by this job

Equity

Health insurance

HSA

Dental

Vision

Employee Assistance Program (EAP)

Job summary

SambaNova Systems is seeking a Growth and Digital Marketing content lead to own sambanova.ai content, write and optimize assets, and coordinate editorial calendars. You will craft product and solution pages, case studies, whitepapers, and newsletters while ensuring alignment with product messaging.

You’ll work with demand generation and marketing ops to map content to funnel stages, measure impact with GA4, and drive organic traffic, rankings, and pipeline growth.

Qualifications

• 4–6 years of experience in content marketing, B2B tech preferred, with published work to share.
• Bachelor’s degree
• Working SEO fluency. Keyword research, on-page optimization, content structure for search and LLM answer engines.
• Analytical habits. Leverage GA4 to evaluate content performance.
• Hands-on tooling with HubSpot CMS.

Responsibilities

• Own content on sambanova.ai, including product pages, solution pages, resource hub, and blog, keeping it accurate as products and messaging evolve.
• Conduct keyword research and build an SEO content roadmap that maps to high search rankings.
• Handle on-page SEO end-to-end: titles, meta descriptions, heading structure, internal linking, schema, and image optimization.
• Partner with the web project manager and design team on architecture and performance improvements; test headlines, CTAs, and layouts.
• Audit existing web page content quarterly, and refresh as needed.
• Plan and manage the editorial calendar across blog, web, and email, coordinating with product marketing, developer relations, social, and comms.
• Write and edit content across formats: technical blog posts, customer case studies, whitepapers, and newsletters.
• Translate engineering and product input into narratives a non-specialist executive can follow.
• Maintain voice, terminology, and style standards; edit work from freelancers, agencies, and internal SMEs.
• Repurpose content into blog series or email programs.
• Create campaign content: landing pages, gated assets, ad copy, webinar abstracts, and multi-touch nurture sequences.
• Map content to funnel stage and buyer segment, and close gaps in journey.

Skills

Content marketing

SEO

GA4 analytics

HubSpot CMS

Project ownership

Demand generation

Analytics

Education

Bachelor's degree

Tools

Wistia

Canva

Job description

SambaNova Systems is seeking a Growth and Digital Marketing content lead to own sambanova.ai content, write and optimize assets, and coordinate editorial calendars. You will craft product and solution pages, case studies, whitepapers, and newsletters while ensuring alignment with product messaging.

You’ll work with demand generation and marketing ops to map content to funnel stages, measure impact with GA4, and drive organic traffic, rankings, and pipeline growth.