Senior Content Marketing Leader - AI-Driven B2B SaaS

OneSignal, Inc.; New York (NY); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Equity program

Benefits package

Job summary

OneSignal seeks a Senior Content Marketing Manager to develop compelling content aligned with brand and business goals. You will turn priorities and customer insights into high-quality content and own editorial strategy, collaborating across Marketing, Sales, Product, Partners, and Customer Success.

You will shape distribution, measure impact, and use AI to optimize workflows while ensuring brand voice and accuracy across all outputs.

Qualifications

• 6+ years of content marketing experience in B2B SaaS.
• Excellent writing and editing with ability to simplify complex ideas.
• Experience building content strategy from opportunity to publication.
• Strong skills interviewing customers and turning insights into stories.
• Expertise in SEO and AI-assisted content discovery.
• Experience using AI to streamline content workflows without sacrificing quality.
• Ability to prioritize, manage competing requests, and collaborate across teams.

Responsibilities

• Own OneSignal's content strategy and editorial direction to support brand goals.
• Create high-quality content—guides, stories, research, thought leadership.
• Interview customers and industry experts to uncover unique perspectives and impact.
• Drive distribution and partnerships to expand reach and engagement.
• Grow organic visibility through SEO and AI-enabled discovery.
• Leverage AI to improve research, briefing, editing, and repurposing workflows.
• Lead the annual State of Customer Engagement report and measure performance.

Skills

Years of experience

Writing & editing

Content strategy

Customer interviews

SEO expertise

AI in content workflows

Prioritization & collaboration

Decision making in ambiguity

Proactive attitude

Job description

OneSignal seeks a Senior Content Marketing Manager to develop compelling content aligned with brand and business goals. You will turn priorities and customer insights into high-quality content and own editorial strategy, collaborating across Marketing, Sales, Product, Partners, and Customer Success.

You will shape distribution, measure impact, and use AI to optimize workflows while ensuring brand voice and accuracy across all outputs.