AI Strategy Lead, Applied Intelligence & Platforms

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Publicis Groupe seeks a leader to set vision and standards for AI agent and skill development on the MRCL (Marcel) platform in New York. You will audit complex processes, architect scalable workflows, and manage a team delivering AI-enabled solutions across data, media, and marketing.

The role requires 4–5 years in marketing/media, strong collaboration skills, and experience with cloud environments. You will influence platform roadmaps and lead client-facing demos and proposals.

Qualifications

• BA/BS in Business, Economics, or a strategy-related field.
• 4-5 years of relevant experience in marketing and media agencies or adjacents.
• Proficiency in analyzing workflows and strategic recommendations.
• Experience with cloud environments and marketing tech design projects.
• Creative problem solving with structured thinking.
• Strong interpersonal and collaboration skills; resourceful teammate.
• Excellent data-informed decision making and intuition.
• Experience with co-located and virtual teams; strong time management.

Responsibilities

• Vertical Solution Design: translate business needs into AI workflows using platform capabilities and models.
• Path-to-Solution Evaluation: decide on adapting existing capabilities or custom client flows.
• Cross-Functional Scoping: collaborate with Product, Strategy, Engineering, and Delivery to scope proposals.
• Storytelling & Demos: present use cases mapping client challenges to platform capabilities.
• Commercial Alignment: align on commercial models and timelines meeting client expectations.
• Roadmap Influence: bring vertical context into platform roadmaps with client needs.
• Feedback Loop Management: surface client friction for future enhancements and scalable use cases.
• Internal Enablement: develop and present solution materials to enable internal teams.

Skills

Workflow analysis

Strategic thinking

Cloud environments

Marketing tech design

Interpersonal skills

Team collaboration

Decision making

Time management

Education

BA/BS in Business or Economics

Job description

Publicis Groupe seeks a leader to set vision and standards for AI agent and skill development on the MRCL (Marcel) platform in New York. You will audit complex processes, architect scalable workflows, and manage a team delivering AI-enabled solutions across data, media, and marketing.

The role requires 4–5 years in marketing/media, strong collaboration skills, and experience with cloud environments. You will influence platform roadmaps and lead client-facing demos and proposals.