AI Security Product Marketing Manager

Zscaler, Inc.; San Jose (CA); Hybrid; USD 144,000 - 205,000; Full time

Benefits offered by this job

Time off plans

Parental leave options

Retirement options

In-office perks

Job summary

Zscaler, Inc. in San Jose, CA, seeks a Product Marketing Manager for AI Protect to own go-to-market strategy, positioning, and field enablement for one of the company’s key product lines.

You will shape messaging, support the sales team, and collaborate with product management to translate the roadmap into compelling narratives. You will develop differentiated messaging across AI Protect pillars, build persona-specific assets, and lead competitive intelligence to help the global sales force win

Qualifications

• 5+ years of specialized marketing experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS.
• Demonstrated curiosity and active exploration of AI tools to enhance daily workflows.
• Contested market positioning with sharp, differentiated messaging for B2B security products.
• Impactful sales enablement programs and field tools that drive measurable field impact.
• Elite communication skills across written, verbal, and presentation formats.

Responsibilities

• Own Marketing Strategy and Execution: drive positioning, messaging, and cross-functional launch for AI Protect.
• Develop Impactful Messaging: create differentiated messaging across AI Protect pillars (AI adoption, AI threats).
• Build Deep Persona Understanding: map multi-persona buying centers and tailor content.
• Lead Competitive Intelligence: monitor landscape and enable field to differentiate and win.
• Drive Sales Enablement Programs: build battlecards and plays to accelerate revenue.

Skills

Product marketing

Competitive intelligence

Technical marketing

Elite communication skills

Cross-functional collaboration

Education

BS/MS in STEM, Marketing, or related field

Job description

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.

We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler.

Role

We are looking for a Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win.

This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage.

What You'll Do (Role Expectations)

• Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives
• Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks)
• Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each
• Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals
• Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue

Who You Are (Success Profile)

• You are relentlessly curious. The AI threat landscape moves faster than any analyst report. New attack techniques, new tools, new buyer anxieties — you stay ahead of all of it, form your own point of view, and bring that perspective to everything you build.
• You have the courage to be bold. You write competitive content with conviction. You take positions others hedge around and make sharp, arguable claims — then back them up — because that's what earns the attention of buyers who've heard every security vendor's story before.
• You care deeply. Whether it's a battlecard or a keynote narrative, you hold yourself to a standard of excellence. You believe precision builds trust — with buyers, sellers, and your team — and that sloppy work is the fastest way to lose credibility in a competitive market.
• You thrive in ambiguity and act like an owner — moving between strategy and execution with urgency and integrity, and holding yourself accountable to outcomes, not just outputs.
• You are a high-trust collaborator. Ambitious for the team, not just yourself. You build trust through candor, clarity, and a genuine commitment to shared outcomes.

What We're Looking For (Minimum Qualifications)

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
• 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
• Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
• Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.
• Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

What Will Make You Stand Out (Preferred Qualifications)

• Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft
• Familiarity with AI data security, AI aseet discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challenges
• A track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy

#LI-Hybrid

#LI-DS9

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range

$143,500 - $205,000 USD

At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• In-office perks, and more!

Learn more about Zscaler's hybrid working model and benefits here .

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

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