AI Security Product Marketing Director

F5, Inc.; San Jose (CA); On-site; USD 227,000 - 340,000; Full time

Job summary

F5 is seeking a Director of Product Marketing for AI Security in San Jose or Seattle to own the path from product capability to positioning, sales enablement, qualified pipeline, and competitive wins. You will be the chief evangelist and strategist for the portfolio, collaborating with Product Management, executives, Field Sales, and analysts to establish F5 as a category leader in AI security.

Lead communications, develop flagship content, and drive GTM programs that translate complex

Qualifications

• 10+ years of B2B product marketing in enterprise cybersecurity, application or API security, cloud security, or AI infrastructure.
• Bachelor's degree in Computer Science, Engineering, or related field. MBA preferred.
• Working knowledge of GenAI application architectures, LLM security risks (prompt injection, data poisoning, jailbreaks), MCP, and agentic workflows.
• Hands-on with modern generative AI tools and developer platforms (Claude, ChatGPT, Gemini, Ollama, vLLM).
• Executive presence: Track record of delivering keynotes and engaging Fortune 500 CISOs and security architects.
• Quantitative rigor: Comfortable instrumenting metrics, analyzing win/loss trends, and testing messaging frameworks.

Responsibilities

• Define the narrative: Own the messaging and differentiation framework for the F5 AI Security Platform across AI Guardrails, AI Gateway, AI Red Team, and Workforce AI Security.
• Speak the CISO's language: Translate technical capability into board-level risk reduction, compliance alignment (OWASP Top 10 for LLMs, NIST AI RMF, EU AI Act), and business value.
• Thought leadership: Author flagship content: white papers, keynotes, and customer stories that define GenAI adoption securely.
• Drive the revenue multipliers: Systematically move the drivers of revenue: target opportunities in, funnel velocity, win rate, and deal size.
• Run launches: Lead Tier 1 cross-functional launches, cadence across Demand Gen, Field Marketing, Corporate Comms, and Channel.
• Analyst relations: Co-lead strategy with Analyst Relations for Gartner Magic Quadrants and Market Guides (AI TRiSM, AI Gateways) and Forrester Wave evaluations.
• Field readiness: Arm enterprise reps and SEs with first-call decks, objection handling, demo narratives, and MEDDPICC-aligned playbooks.
• Competitive intelligence: Keep positioning sharp against platform vendors and emerging point solutions (Palo Alto Prisma AIRS, Cisco AI Defense, Cloudflare, Portkey).
• Deal support: Act as SME in strategic customer briefings and lighthouse evaluations.
• Build (Product Management): Feed customer and competitive insight back into product roadmap.
• Sell (Sales, SEs, Channel): Deliver partner-ready messaging and joint value propositions for cloud marketplaces and strategic partners (AWS, Azure, GCP, WWT).
• Amplify (Demand Gen and Comms): Supply core message architecture behind digital campaigns, event keynotes (Black Hat, RSA), and webinar tracks.

Skills

B2B Marketing

Cybersecurity

AI/GenAI

Cloud security

API security

Education

Bachelors in CS/Engineering

Tools

Claude

ChatGPT

Gemini

Ollama

vLLM

Job description

F5 is seeking a Director of Product Marketing for AI Security in San Jose or Seattle to own the path from product capability to positioning, sales enablement, qualified pipeline, and competitive wins. You will be the chief evangelist and strategist for the portfolio, collaborating with Product Management, executives, Field Sales, and analysts to establish F5 as a category leader in AI security.

Lead communications, develop flagship content, and drive GTM programs that translate complex