AI Product Marketing Leader — Creator Tools & Ecosystem

ironSource; Mountain View (CA); On-site; USD 139,000 - 235,000; Full time

Benefits offered by this job

Health insurance

Commuter subsidy

Employee stock ownership

Competitive retirement plans

Generous vacation and personal days

Parental leave support

Office snacks

Mental Health & Wellbeing programs

Employee Resource Groups

Global Employee Assistance Program

Training and development programs

Volunteer and donation matching

Job summary

Unity Technologies is seeking a Senior Product Marketing Manager to own the go-to-market strategy for AI creation tools and the plugin ecosystem. You will collaborate with Product, Eng, Community, and Sales to shape messaging, audiences, and credibility among developers as you drive launches and GTM initiatives.

You will define who we build for, translate complex AI capabilities into clear value, and partner across teams to ensure cohesive storytelling, pricing, and packaging aligned with market

Responsibilities

• Positioning & Narrative - Own the positioning architecture for Unity's AI tools, the plugin ecosystem, and how it integrates into our broader AI story.
• Go-to-Market Leadership - Lead end-to-end GTM for launches, betas, and feature rollouts: tiering, audience targeting, enablement, and launch-day execution.
• Audience & Persona Definition - Define precisely who we're building for—from indie creators to technical directors—and feed insights back into product decisions.
• Developer Trust & Credibility - Craft messaging that earns credibility with practitioners, partnering with Community and DevRel to meet creators where discussions happen.
• Ecosystem & Partner Marketing - Drive GTM and co-marketing for third-party AI plugins and integrations.
• Market Intelligence - Track AI-in-gaming landscape and translate shifts into positioning and sales enablement.
• Voice of the Customer - Turn community feedback into actionable signals influencing product roadmap, pricing, and packaging.
• Enablement & Content - Equip Sales, Success, and Support with clear pitch decks, battlecards, and objection handlers; collaborate on launch assets.
• Success Metrics - Partner with Product and Analytics to set targets for adoption, activation, retention, and sentiment.

Job description

Unity Technologies is seeking a Senior Product Marketing Manager to own the go-to-market strategy for AI creation tools and the plugin ecosystem. You will collaborate with Product, Eng, Community, and Sales to shape messaging, audiences, and credibility among developers as you drive launches and GTM initiatives.

You will define who we build for, translate complex AI capabilities into clear value, and partner across teams to ensure cohesive storytelling, pricing, and packaging aligned with market