AI Principal Product Manager

The Knot Worldwide Inc.; United States; Remote; USD 159,000 - 273,000; Full time

Job summary

The Knot Worldwide seeks a Principal Product Manager to define and build a brand-new AI product from zero to one inside the leading wedding brand. You will own the roadmap, leverage our deep vendor graph and data, and collaborate with product, engineering, design, marketing, and data science to shape the future of AI in weddings.

This fully remote role requires a proven track record in shipping LLM-powered products, strong cost-to-serve discipline, and executive-level communication to align

Qualifications

• 8+ years of product management in consumer tech at scale, incl. hands-on shipping of LLM-powered products to real users.
• A zero-to-one track record: concept to launched, measured reality, ideally inside a larger org.
• Working fluency with the modern AI stack: prompting, evaluation frameworks, agentic patterns, memory and tool use.

Responsibilities

• Own strategy to shipped product: rapid prototypes, early user cohorts, iteration loops, and launch.
• Define market case, positioning, and how it becomes a durable business.
• Define what a trustworthy AI is and when it should guide, ask, or act, keeping users in control.
• Run rapid build-measure-learn loops; prototype weekly and test with users early.
• Own measurement and unit economics; instrument cost per engaged user as a product metric.
• Turn vendor/couple graphs, reviews, and planning workflows into product advantages.
• Shape company-wide AI direction with senior leadership on AI changes to product strategy.

Skills

PM leadership

LLM shipping

Zero-to-one launch

AI stack fluency

Cost to serve

Commercial instincts

AI autonomy view

Founder mindset

Executive comms

Measurement rigor

Job description

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well‑being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM

Nearly every couple takes on one of the most complex, emotional, high‑stakes projects of their lives largely on their own: hundreds of decisions, dozens of vendors, and more than a year of sustained work. AI finally makes it possible to make this process easier, so couples can focus on the joy of planning a wedding.

We are seeking a Principal Product Manager to define and build a brand new AI product in the wedding space from zero to one. Operating with startup‑like autonomy inside the industry’s dominant brand, you will have total craft ownership to define what an intelligent experience in this space should be.

In this role, you will leverage assets that took decades to create and that no competitor can replicate, including the industry’s deepest vendor graph, decades of behavioral data, and the trust of a brand couples already rely on for the biggest day of their lives. You aren’t just adding AI to an existing workflow; you are building a category defining product from the ground up at startup speed.

RESPONSIBILITIES

• Own from strategy to shipped product: rapid prototypes, early user cohorts, iteration loops, and launch. You define the roadmap and are accountable for the outcomes.
• Own the market case, not just the product. Define who this is for, what it is called, where couples encounter it, why it wins, and over time how it becomes a durable business. You will build the positioning and category narrative together with Product Marketing and carry it into the roadmap rather than receiving it after the fact.
• Define what a trustworthy AI is. When it guides, when it asks, when it acts, and how couples stay in control at every step. Your point of view here shapes the product’s foundation.
• Run a rapid build-measure-learn loop. Prototype weekly, put work in front of users and experts early, and kill ideas fast when the evidence says to.
• Own the measurement and the unit economics. Define what success means for a product with no internal precedent, instrument it, and know what each engaged couple costs to serve. Usage-based cost is a product constraint here, not a finance problem to inherit.
• Turn our proprietary assets into product advantage: shape how the vendor graph, couple graph, reviews, and planning workflows power experiences no general-purpose AI can match.
• Help shape company-level AI direction. Act as a senior thought partner to product, engineering, design, marketing, and data science leadership on how AI changes what couples expect and what we build.

SUCCESSFUL CANDIDATES HAVE

• 8+ years of product management experience in consumer products at scale, including recent, hands-on experience shipping LLM-powered products (assistants, agents, or copilots) to real users.
• A zero-to-one track record: at least one product taken from an ambiguous concept to a launched, measured reality, ideally inside a larger organization.
• Working fluency with the modern AI stack: prompting, evaluation frameworks, agentic patterns, memory and tool use. You can hold your own in technical design conversations with ML/AI engineers.
• Fluency in what it costs to run AI in production. You understand what drives cost per user, you have made model, context, and caching tradeoffs against a real budget, and you treat cost to serve as a product metric rather than someone else’s line item.
• Commercial and category instincts. You have launched something the market had no existing name for, and you can argue from evidence about positioning, distribution, and willingness to pay.
• A strong, articulable point of view on AI autonomy: when an assistant should guide, when it should ask, when it should act, and how to keep users in control. We will ask you for it.
• Founder instincts. You prototype as you write documents, you treat ambiguity as room to move, and you ship to learn rather than plan to certainty.
• Executive-grade communication. You turn complex, novel problem spaces into narratives that align leaders and teams.
• Rigor about measurement. You design success metrics for products that have no benchmark yet, and you let the data overrule your instincts.

WORK MODEL

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

#professional

Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.

Annual salary range

$159,141 - $272,813 USD

AI FLUENCY

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn’t about replacing our people’s expertise — it’s about equipping every employee to use AI to raise the bar on the work we do together.

WHAT WE LOVE ABOUT YOU

• Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life’s most meaningful moments.
• Raise the bar: You define "great" and work backwards. You don’t just accept how it’s been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
• Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

WHAT YOU LOVE ABOUT US

We provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.

TOGETHER@TKWW: OUR APPROCH TO HYBRID WORK

Together@TKWW isdesigned to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For Together@TKWW-eligible roles,this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England and New York, NY.

US Notice

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy . If you wish to file a complaint, you may contact the competent data protection authority.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Knot Worldwide’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.