AI-Powered Integrated Marketing Manager

Norm Ai; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) match

Health coverage

Dental coverage

Vision coverage

Unlimited PTO

Free lunch

Referral bonus

Job summary

Norm Ai is seeking an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our business priorities and drive demand, engagement, and revenue with our target clients.

As a key member of our marketing team, you'll build the campaign frameworks and cross-channel motions that connect our content, events, digital programs, and account-based efforts into cohesive journeys that move buyers from awareness to activation.

Qualifications

• 3-5+ years of experience in demand generation, integrated marketing, or campaigns.
• Track record of building and scaling integrated campaign programs spanning digital, events, content, and ABM channels.
• Strong analytical skills and a data-driven approach to campaign optimization and attribution.
• Strong project management skills with experience managing complex, multi-channel campaigns.
• Comfortable with ambiguity and fast-paced, evolving environments with a bias for action.
• Creative and strategic thinking to turn ideas into concrete plans and execute.

Responsibilities

• Coordinate campaigns: Design and lead integrated campaigns across key audiences and target clients, connecting digital, events, content, and ABM channels.
• Execute the strategy: Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
• Drive cross-functional collaboration: Collaborate with stakeholders across Marketing, GTM, and Norm Law to align campaigns with company-wide strategy.
• Maintain the message: Ensure consistent messaging and positioning across all campaign touchpoints.
• Drive project management: Manage campaign resources including agencies, vendors, and internal stakeholders to deliver programs on time and on budget.
• Own the metrics: Drive continuous improvement through post-campaign analysis and data-driven optimization.

Skills

Demand generation

Integrated campaigns

Cross-channel marketing

Analytics & attribution

Project management

Ambiguity tolerance

Job description

Norm Ai is seeking an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our business priorities and drive demand, engagement, and revenue with our target clients.

As a key member of our marketing team, you'll build the campaign frameworks and cross-channel motions that connect our content, events, digital programs, and account-based efforts into cohesive journeys that move buyers from awareness to activation.