AI-Native Marketing Communications Architect

Amazon; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Amazon is building an AI-native marketing organization, seeking a marketing communications expert to architect sustainable systems and compelling narratives. You will craft governance, channels, and automation that align leadership messages with business priorities while delivering scalable, high-quality outputs.

You’ll design audience maps, own editorial calendars, and produce All Hands, town halls, and program updates in partnership with the VP and Directors.

Qualifications

• Proven ability to craft leadership communications and narratives.
• Experience building org-wide communications strategy and governance.
• Ability to design and implement scalable communication systems.
• Familiarity with AI-native approaches to content automation.

Responsibilities

• Write, produce, and deliver leadership communications — town hall scripts, org announcements, program milestone messages, and change narratives
• Produce recurring communications — weekly/biweekly digests, leadership roundups, and program updates
• Craft communications that respect the medium: you design for the format and you write for the audience.
• Partner with the VP and Directors on what the org hears, when, through which channel, and from whom — you own the editorial calendar and deliver against it
• Own and operate the organization’s primary communication channels: the org-wide Slack channel, the VP-level distribution alias (500+ recipients), and the sub-channel ecosystem across multiple marketing sub-orgs
• Design the audience map: who needs to know what, how granular does segmentation need to be, and which channels serve which audiences
• Establish and enforce governance for each channel — what belongs where, posting cadence, who has send access, signal-to-noise standards
• Audit and rationalize existing distribution lists, aliases, and channels — eliminate redundancy, close dead channels, ensure coverage without overload
• Own the narrative strategy for the org: tell the story of what’s happening here — new programs, operating model changes, cultural shifts — in a way that builds understanding and forward momentum
• Develop frameworks for format selection: when to use a Slack post vs. email vs. All Hands topic vs. async video vs. wiki update
• Create templates and playbooks that enable Directors and program leads to self-serve on routine communications — while you own the high-stakes, high-craft pieces
• Balance the 'communication mix' — leadership messages, program updates, cultural moments, operational information — so the org isn’t drowning or starving
• Build the systems that make recurring communications self-sustaining: automated distribution, templated formats, scheduled cadences
• Implement AI-native approaches where appropriate — automated drafting for routine comms, intelligent routing, content personalization by audience segment
• Own measurement: engagement signals, feedback loops, read-through indicators that tell you what’s landing and what’s noise
• Every piece of work you produce should leave behind infrastructure: a template, a channel improvement, a governance rule. The work compounds.
• Own the "pull" side of communications — making organizational knowledge accessible so people can find what they need, when they need it, without waiting for someone to push it to them
• Ensure org knowledge stays current and discoverable as the org evolves — not through manual upkeep, but through systems that make freshness the default
• Design the information experience for self-service: who we are, what we do, how to navigate, where to find decisions. The format may be a wiki, a knowledge base, or something new
• Produce All Hands meetings, town halls, and org-wide announcements in partnership with the VP and leadership team
• Own the development of communication strategies and messaging for all major org comms: structural changes, leadership announcements, program milestones
• Partner with HR on communications that require coordinated, sensitive messaging

Job description

Amazon is building an AI-native marketing organization, seeking a marketing communications expert to architect sustainable systems and compelling narratives. You will craft governance, channels, and automation that align leadership messages with business priorities while delivering scalable, high-quality outputs.

You’ll design audience maps, own editorial calendars, and produce All Hands, town halls, and program updates in partnership with the VP and Directors.