AI-Powered DevTools PMM for Developers

Deque Systems; Ann Arbor (MI); On-site; USD 120,000 - 165,000; Full time

Job summary

Deque Systems, based in Ann Arbor, is seeking a Technical Product Marketing Manager to own go-to-market for the Axe DevTools portfolio, with a strong emphasis on its AI features. The role requires hands-on marketing to developers and engineering managers, deep SDLC understanding, and close collaboration with product, services, sales, and solutions teams.

You will craft technical demos, webinars, and content, and translate AI-driven changes in development workflows into compelling messaging and

Qualifications

• 5+ years in product marketing and technical marketing roles.
• Deep understanding of the SDLC from software development/QA environments.
• Experience marketing to developers and developer managers.
• Ability to build and deliver product demos, webinars, videos, and ROI assets.
• Hands-on experience with developer AI tools and an AI-builder mindset.

Responsibilities

• Own the Axe DevTools GTM with a focus on AI features.
• Demo and evangelize the product with technical demos, videos, and webinars.
• Develop personas and voice of the customer across the buyer journey.
• Lead launches, messaging, and content for new Axe DevTools releases.
• Create campaigns, ebooks, blogs, whitepapers, webinars, and tutorials.
• Translate AI in the SDLC into messaging and competitive positioning.
• Develop competitive content for product and sales teams.
• Conduct win/loss analyses and drive GTM improvements.
• Create battlecards, collateral, and ROI assets for sales.
• Support partner and field sales with channel marketing assets.

Skills

Product marketing

Technical marketing

SDLC knowledge

Developer marketing

Demos & ROI collateral

AI tools experience

Startup mindset

Product/engineering background

Software development lifecycle

Accessibility awareness

Tools

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GitHub Copilot

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Job description

Deque Systems, based in Ann Arbor, is seeking a Technical Product Marketing Manager to own go-to-market for the Axe DevTools portfolio, with a strong emphasis on its AI features. The role requires hands-on marketing to developers and engineering managers, deep SDLC understanding, and close collaboration with product, services, sales, and solutions teams.

You will craft technical demos, webinars, and content, and translate AI-driven changes in development workflows into compelling messaging and