AI-native Performance Marketing Lead

Peregrine Technologies; San Francisco (CA); On-site; USD 145,000 - 170,000; Full time

Job summary

Peregrine Technologies is seeking a Performance Marketing Lead to architect and scale Peregrine’s in-house growth engine. You will own the full marketing stack—from tracking and dashboards to campaign execution and optimization—across paid search, paid social, programmatic, ABM, and emerging formats for B2B and B2G journeys.

You’ll collaborate with product marketing, demand generation, field marketing, GTM operations, and analytics, while building AI-native systems to accelerate experimentation

Qualifications

• Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context.
• Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data.
• Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows.
• Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation).
• Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns.
• Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation).
• Working knowledge of MAPs, CRMs, and modern BI / analytics tools.
• Experience working with or at an AI‑native or highly technical ad agency is a plus.
• Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy.
• Ownership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metrics.

Responsibilities

• Build and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build‑out.
• Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets.
• Contribute to ad copy, creative (in collaboration with our in‑house Design team), and landing page creation.
• Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation, and full‑funnel performance metrics used to guide investment decisions.
• Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion.
• Serve as the in‑house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment‑level revenue goals.
• Build and deploy AI‑native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis.
• Contribute to SEO/AEO/GEO strategy.

Skills

Performance marketing

Paid search

Paid social

Programmatic

ABM

Experimentation

Attribution

Dashboards

AI-native

Cross-functional collaboration

Tools

DSPs

CRM

MAPs

BI tools

Job description

Peregrine Technologies is seeking a Performance Marketing Lead to architect and scale Peregrine’s in-house growth engine. You will own the full marketing stack—from tracking and dashboards to campaign execution and optimization—across paid search, paid social, programmatic, ABM, and emerging formats for B2B and B2G journeys.

You’ll collaborate with product marketing, demand generation, field marketing, GTM operations, and analytics, while building AI-native systems to accelerate experimentation