AI Identity Security Marketing Director

RSA Security USA LLC; Burlington (MA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401(k) matching

Job summary

RSA Security USA LLC in the United States is seeking a strategic Director of AI Product Marketing to own the AI narrative and go-to-market. The role partners with product, sales, and PR to craft differentiated messaging that resonates with CAIOs, CISOs, and IT leaders, ensuring RSA's AI offerings are compelling and easy to buy.

The role requires a track record in AI identity or security marketing, strong storytelling, and the ability to drive market-ready assets and analyst engagement.

Qualifications

• Proven track record in product marketing, preferably in security or enterprise software.
• Experience shipping positioning and content that sellers and buyers respond to.
• Understanding AI buying decisions across C-suite roles.
• Ability to craft differentiated AI positioning and hands-on execution as IC.
• Experience influencing pricing and packaging for AI offerings.
• Ability to build narratives for executive and field audiences.

Responsibilities

• Own RSA's AI positioning and narrative end to end for CAIO and CISO buyers.
• Build messaging architecture, personas, and journeys for the AI portfolio.
• Run competitive intelligence and translate insights into sharper positioning.
• Lead go-to-market for AI product launches with cross-functional alignment.
• Partner with product to translate roadmap into market-ready stories and pricing.
• Engage with Gartner, Forrester, IDC, and other analysts to shape RSA's AI presence.
• Interview customers to uncover needs and surface untapped opportunities.
• Collaborate with field CTOs to craft RSA's AI stories and customer demos.
• Develop sales enablement content: battle cards, narratives, talk tracks, demos.
• Create assets: briefs, datasheets, videos, web copy, and other customer content.
• Develop thought leadership: POVs and contributed bylines for industry events.
• Build customer references and case studies to prove RSA's AI claims.

Skills

Product marketing

Positioning

Messaging

Personas

Segmentation

Launch

Competitive intelligence

Pricing

Packaging

Enablement

Job description

RSA Security USA LLC in the United States is seeking a strategic Director of AI Product Marketing to own the AI narrative and go-to-market. The role partners with product, sales, and PR to craft differentiated messaging that resonates with CAIOs, CISOs, and IT leaders, ensuring RSA's AI offerings are compelling and easy to buy.

The role requires a track record in AI identity or security marketing, strong storytelling, and the ability to drive market-ready assets and analyst engagement.