Director, AI Product Marketing

RSA Security USA LLC; Burlington (MA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401(k) matching

Job summary

RSA Security USA LLC in the United States is seeking a strategic Director of AI Product Marketing to own the AI narrative and go-to-market. The role partners with product, sales, and PR to craft differentiated messaging that resonates with CAIOs, CISOs, and IT leaders, ensuring RSA's AI offerings are compelling and easy to buy.

The role requires a track record in AI identity or security marketing, strong storytelling, and the ability to drive market-ready assets and analyst engagement.

Qualifications

• Proven track record in product marketing, preferably in security or enterprise software.
• Experience shipping positioning and content that sellers and buyers respond to.
• Understanding AI buying decisions across C-suite roles.
• Ability to craft differentiated AI positioning and hands-on execution as IC.
• Experience influencing pricing and packaging for AI offerings.
• Ability to build narratives for executive and field audiences.

Responsibilities

• Own RSA's AI positioning and narrative end to end for CAIO and CISO buyers.
• Build messaging architecture, personas, and journeys for the AI portfolio.
• Run competitive intelligence and translate insights into sharper positioning.
• Lead go-to-market for AI product launches with cross-functional alignment.
• Partner with product to translate roadmap into market-ready stories and pricing.
• Engage with Gartner, Forrester, IDC, and other analysts to shape RSA's AI presence.
• Interview customers to uncover needs and surface untapped opportunities.
• Collaborate with field CTOs to craft RSA's AI stories and customer demos.
• Develop sales enablement content: battle cards, narratives, talk tracks, demos.
• Create assets: briefs, datasheets, videos, web copy, and other customer content.
• Develop thought leadership: POVs and contributed bylines for industry events.
• Build customer references and case studies to prove RSA's AI claims.

Skills

Product marketing

Positioning

Messaging

Personas

Segmentation

Launch

Competitive intelligence

Pricing

Packaging

Enablement

Job description

About this position

Director, AI Product Marketing

RSA provides trusted identity and access managementfor 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions ; the first ever and only multi-functional, passwordless hardware authenticator ; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to rsa.com.

AI is reshaping the identity security market faster than most vendors can track. Chief AI Officers have become a real buying force. Non-human identities are growing faster than human ones. Every major IAM vendor is claiming an AI story, saturating the market with promises and few who can actually deliver.

This role exists to bring RSA's AI product story to market: differentiated, bold, and built to win. The Director of AI Product Marketing understands the AI buyer deeply enough to craft the message, arm sellers in the field and in front of customers, and represent RSA with press, analysts, and influencers. They know what a Chief AI Officer worries about and how the surge of AI creates new risk for organizations and users. They understand how RSA's solutions address current and future AI identity risks, and can position RSA as the trusted security partner across the entire AI identity lifecycle.

This is a senior individual contributor role for a self-starting innovator with GM mentality. This role will obsess over AI product performance and constantly look for ways to support growth in the business.

• Own RSA's AI positioning and narrative end to end, from the market message to the field tools to the external content that reaches CAIO and CISO buyers, with crisp, differentiated positioning for how RSA fits into an enterprise's AI strategy.
• Build the messaging architecture, buyer personas, and buyer journeys for the AI portfolio, from the Chief AI Officer and CISO down to the practitioner, and keep them current as the market moves.
• Run competitive intelligence for the AI portfolio: track how the IAM field is moving on AI, maintain win/loss insight, and turn it into sharper positioning and fast field response.
• Lead go-to-market for AI product launches: message, package, tier, sequence, and coordinate across product, demand gen, sales, and PR so releases land with impact.
• Partner with product to translate roadmap into a market story and to shape pricing and packaging so RSA's AI offers are easy to buy and hard to discount.
• Build relationships with the AI industry analysts at Gartner, Forrester, IDC, and others: brief them regularly, respond to Magic Quadrant and Wave inquiries, and shape how RSA shows up in the research buyers rely on.
• Talk to customers to get deep into what they know they need, and surface the opportunities they may not yet realize they have.
• Work closely with field CTOs to craft and tell RSA's AI stories, and present to customers and partners.
• Build and deliver the sales enablement that makes RSA sellers credible in AI conversations: battle cards, demo narratives, talk tracks, short-form video, and competitive responses, plus the training and certification to put them to use.
• Create the assets that make RSA's AI solutions tangible: solution briefs, datasheets, demo videos, website and landing page copy, and other customer-facing content.
• Develop the thought leadership that earns RSA a seat at the AI security table and serve as a credible public voice: point-of-view pieces, contributed bylines, and the narrative backbone for conference keynotes.
• Build the proof: case studies, references, and customer stories that show RSA's AI claims are real, not roadmap.
• Measure what marketing produces: content usage, pipeline influence, competitive win rate, and analyst standing, and iterate on what actually moves the number.

Skills:

• Command of the product marketing fundamentals: positioning, messaging, personas, segmentation, launch, competitive intelligence, pricing and packaging input, and enablement, with the writing and storytelling chops to execute all of it personally.
• A track record of shipping positioning and content that sellers actually used and buyers actually responded to, ideally in B2B security or enterprise software.
• Meaningful time spent at the intersection of AI and identity and access management.
• A working understanding of how AI buying decisions get made across the Chief AI Officer, CISO, and IT, and the governance, regulatory, and compliance frameworks those buyers are navigating in an AI-first world.
• A concrete point of view on what differentiated AI positioning looks like, and the hands-on skill to produce it personally, at speed, as an individual contributor rather than through a team.
• An AI-first way of working that meets modern buyers where they are.

Full-time, non-Sales US employees are also eligible for annual discretionary bonuses that are funded based on prior year company performance. RSA Sales team members are eligible to participate in company commission plans.

In addition, RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.

If you need a reasonable accommodation during the application process, please contact. All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.