AI-First B2B Marketing Leader | Growth & Brand

Strata Information Group; San Diego (CA); Sur place; USD 150 000 - 170 000; Plein temps

Avantages offerts par ce poste

Short & Long Term Disability

Vacation & Sick Leave

401K with employer contribution

Pet Insurance

Résumé du poste

Strata Information Group (SIG) is seeking a Senior Director or VP of Marketing to own and evolve our marketing function for a high-impact B2B technology services firm in the higher education sector. You will set strategy, lead revenue-driven marketing, and champion an AI-first approach while partnering with Sales, Product, Delivery, and Exec leadership to deliver measurable pipeline and ROI.

Reporting to the CRO, you will build a metrics-driven marketing organization, manage budgets, and drive

Qualifications

• 10+ years in progressive B2B technology services marketing.
• Experience leading the marketing function or serving as a strong #2 at a 200+ employee company.
• Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; manage integrations and reporting.
• Proven track record of building pipeline through integrated marketing programs with measurable results.
• Experience setting and reporting on a KPI framework that ties marketing to revenue.
• Strong content marketing and thought leadership background.
• Experience mentoring marketing teams and building strong cultures.
• Ability to work independently, set direction, and deliver results.
• Experience owning conference and event strategy, including ROI analysis.

Responsabilités

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
• Lead and grow a high-performing marketing team with clear goals and career development paths.
• Partner with CRO, CEO, and leadership on go-to-market direction and differentiation.
• Define key metrics to drive results and tune strategy.
• Operate independently to set direction and drive execution.

Connaissances

B2B marketing

SaaS marketing

Salesforce SFDC

Pardot

LinkedIn tools

Campaign attribution

Team leadership

Analytics mindset

Content marketing

Budget management

Outils

Salesforce (SFDC)

Pardot

LinkedIn tools

Description du poste

Strata Information Group (SIG) is seeking a Senior Director or VP of Marketing to own and evolve our marketing function for a high-impact B2B technology services firm in the higher education sector. You will set strategy, lead revenue-driven marketing, and champion an AI-first approach while partnering with Sales, Product, Delivery, and Exec leadership to deliver measurable pipeline and ROI.

Reporting to the CRO, you will build a metrics-driven marketing organization, manage budgets, and drive