AI-Driven Marketing Leader for Growth

360insights; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

360insights seeks a strategic Head of Marketing to lead strategy, operating model, and execution driving predictable pipeline and revenue growth. Reporting to the CEO, you will partner across GTM, Product, and leadership to build a scalable, AI-enabled marketing engine.

You'll strengthen demand gen, improve ROI, support 360’s growth story, and shape the team, processes, campaigns, and measurement needed to win in Channel Incentives Management, across global markets.

Qualifications

• 10+ years of progressive B2B marketing leadership experience, ideally in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments.
• Proven experience building marketing strategies that support pipeline generation, revenue growth, customer expansion, and measurable business outcomes.
• Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment.

Responsibilities

• Own market positioning, brand strategy, and category leadership, establishing a differentiated narrative that strengthens competitive advantage, increases market awareness, and supports enterprise revenue growth.
• Develop and lead an integrated marketing strategy aligned to growth objectives, revenue targets, and long-term company strategy.
• Build and lead the customer expansion and cross-sell program, including account-based campaigns and whitespace analysis, to grow revenue within the existing install base.
• Own marketing’s pipeline contribution, budget, and performance reporting, including channel ROI and attribution, and reallocate spend based on results.
• Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact.
• Partner across Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality and win rates.
• Lead demand generation across priority channels, including events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and ABM programs.
• Clarify ideal customer profile, buyer personas, value proposition, and messaging to focus investments on high-return opportunities.
• Use data, experimentation, and performance reporting to improve campaign effectiveness and pipeline contribution.
• Evaluate and implement AI-enabled tools, workflows, and automation to improve lead generation, personalization, content, and efficiency.
• Build, coach, and develop a high-performing, values-based marketing team with clear accountability.

Skills

Leadership

B2B SaaS marketing

Demand generation

ABM

AI-enabled marketing

Analytics & ROI

Team building

Cross-functional collaboration

Job description

360insights seeks a strategic Head of Marketing to lead strategy, operating model, and execution driving predictable pipeline and revenue growth. Reporting to the CEO, you will partner across GTM, Product, and leadership to build a scalable, AI-enabled marketing engine.

You'll strengthen demand gen, improve ROI, support 360’s growth story, and shape the team, processes, campaigns, and measurement needed to win in Channel Incentives Management, across global markets.