AI Experience Marketing Lead

Advanced Micro Devices, Inc.; Austin (TX); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

AMD benefits at a glance

Job summary

AMD is seeking an AI Experience Marketing professional to bring Ryzen AI and Radeon capabilities to life through compelling stories, demonstrations, and real-world applications. This role will shape how creators, gamers, enthusiasts, and everyday PC users understand and experience the value of local AI.

Working closely with product, engineering, software partners, and marketing teams, you will develop messaging, showcase differentiated AI experiences, and support integrated product launches and

Qualifications

• Experience in product marketing, technical marketing, ecosystem marketing, or experience marketing within PC hardware, software, gaming, or related technology markets.
• Ability to translate complex technical concepts into clear positioning, compelling customer stories, and practical use cases.
• Experience delivering product launches, demonstrations, integrated campaigns, or partner marketing programs.
• Strong writing, presentation, and creative briefing skills, with experience communicating to technical and nontechnical audiences.
• Proven ability to manage multiple projects, agencies, and stakeholders in a fast-moving environment.
• Experience collaborating across product management, engineering, business development, sales, and marketing.

Responsibilities

• Develop positioning and messaging for Ryzen AI and Radeon that connect product capabilities to user needs and clearly communicate the value of local AI.
• Partner with product and engineering teams to identify and prioritize compelling AI applications and workflows for creators, gamers, enthusiasts, and everyday PC users.
• Lead marketing requirements, storytelling, and execution for demonstrations used at product launches, industry events, media briefings, partner engagements, and in digital campaigns.
• Collaborate with independent software vendors, developers, and ecosystem partners to showcase applications and experiences enabled or accelerated by AMD platforms.
• Own AI experience messaging and deliverables within integrated launch plans, coordinating with Ryzen, Radeon, regional, channel, and corporate marketing teams.
• Develop briefs, presentations, videos, web content, use‑case stories, and sales enablement materials that make complex technology accessible and engaging.
• Equip OEM, retail, channel, and sales teams with clear messaging and practical demonstrations that help customers evaluate AI PC experiences.
• Work with technical and legal stakeholders to validate demonstrations, performance statements, compatibility details, and customer benefit claims.
• Track audience engagement, demo effectiveness, partner participation, and campaign performance to refine messaging and guide future investments.
• Monitor developments in AI applications, PC computing, graphics, and customer behavior to identify new storytelling and partnership opportunities.

Skills

Product marketing

Technical marketing

Ecosystem marketing

Experience marketing

Education

Bachelor's degree in marketing, business, communications, computer science, engineering, or related field

Job description

AMD is seeking an AI Experience Marketing professional to bring Ryzen AI and Radeon capabilities to life through compelling stories, demonstrations, and real-world applications. This role will shape how creators, gamers, enthusiasts, and everyday PC users understand and experience the value of local AI.

Working closely with product, engineering, software partners, and marketing teams, you will develop messaging, showcase differentiated AI experiences, and support integrated product launches and