AI Experience Marketing Lead

Advanced Micro Devices, Inc.; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

AMD is seeking an AI Experience Marketing professional to bring Ryzen AI and Radeon capabilities to life through compelling stories, demonstrations, and real-world applications. This role will shape how creators, gamers, enthusiasts, and everyday PC users understand and experience the value of local AI.

Working closely with product, engineering, software partners, and marketing teams, you will develop messaging, showcase differentiated AI experiences, and support integrated product launches and

Qualifications

• Bachelor’s degree in marketing, business, communications, computer science, engineering, or a related field preferred, or equivalent practical experience.
• Ability to translate complex technical concepts into clear positioning and customer stories.
• Experience with AI PC technologies and the tradeoffs between local and cloud AI.

Responsibilities

• Develop messaging for Ryzen AI and Radeon that connects capabilities to user needs.
• Partner with product and engineering to identify compelling AI applications for creators and gamers.
• Lead marketing requirements, storytelling, and execution for demonstrations at product launches, industry events, media briefings, partner engagements, and digital campaigns.
• Collaborate with independent software vendors, developers, and ecosystem partners to showcase AI-enabled applications and experiences.
• Own AI experience messaging within integrated launch plans, coordinating with Ryzen, Radeon, regional, channel, and corporate teams.
• Develop briefs, presentations, videos, web content, use-case stories, and sales enablement materials that simplify complex technology.
• Equip OEM, retail, channel, and sales teams with clear messaging and practical demos for AI PC experiences.
• Work with technical and legal stakeholders to validate demonstrations and claims.
• Track audience engagement, demo effectiveness, partner participation, and campaign performance.
• Monitor developments in AI applications, PC computing, graphics, and customer behavior to find new storytelling opportunities.

Skills

Storytelling

Marketing comms

Strategic thinking

Project management

Cross-functional

Writing skills

Presentation skills

AI PC tech

Campaign execution

Partner coordination

Team collaboration

Education

Bachelor’s degree in marketing, business, communications, computer science, engineering, or related field

Job description

AMD is seeking an AI Experience Marketing professional to bring Ryzen AI and Radeon capabilities to life through compelling stories, demonstrations, and real-world applications. This role will shape how creators, gamers, enthusiasts, and everyday PC users understand and experience the value of local AI.

Working closely with product, engineering, software partners, and marketing teams, you will develop messaging, showcase differentiated AI experiences, and support integrated product launches and