Campaign Creative Lead - AI-Driven Storytelling

Advanced Micro Devices, Inc.; Austin (TX); On-site; USD 180,000 - 230,000; Full time

Job summary

Advanced Micro Devices, Inc. (AMD) is seeking an experienced Creative Lead for the Commercial Client segment to drive narrative-rich campaigns, content systems, and differentiated product storytelling.

You will translate complex tech value into credible creative across channels, partnering with marketing, product teams, and external partners. You will champion AI-enabled workflows, maintain brand standards, and shape content architectures that connect launches, thought leadership, and demand

Qualifications

• Significant creative leadership experience in-house, agency, or both.
• Strong portfolio demonstrating storytelling for complex products, services, or technology categories.
• Experience in B2B technology, enterprise, commercial, or highly technical industries.
• Demonstrated ability to create content that balances clarity, credibility, and creative quality.
• Experience designing or evolving creative workflows in AI-enabled or generative production environments.
• Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation.
• Strong producing, directing, design, or art direction background and excellent storytelling instincts; copywriting ability is a plus.
• Global brand or matrixed organization experience is a plus.

Responsibilities

• Serve as the dedicated creative leader and primary Brand + Creative partner for the Commercial Client marketing segment.
• Develop an informed creative point of view based on Commercial Client audiences, business priorities, product strategy, and market context.
• Lead creative development for Commercial Client campaigns, launches, and content programs from brief through execution.
• Partner with segment and product marketing to strengthen briefs, clarify audience needs, and establish the narrative, proof points, and quality bar at the outset.
• Recommend campaign and content architectures that connect Commercial Client initiatives across launches, brand, demand, thought leadership, and always-on programs.
• Translate complex product value propositions, technical benefits, and business messaging into clear, compelling, multi-format creative.
• Develop useful, proof-led storytelling for enterprise, IT, technical, and business audiences across the consideration journey.
• Create modular content systems spanning video, web, social, customer stories, thought leadership, paid media, sales-supporting content, and launch materials.
• Ensure that creative supports both brand-building and demand objectives while remaining coherent across the portfolio.
• Lead agencies, freelancers, and production partners toward high standards of strategic clarity, accuracy, craft, and consistency.
• Collaborate with subject matter experts and business partners to validate claims, technical representations, AI workflows/tools and audience relevance.
• Demonstrated track record and ability to sell concepts to marketing and business partners.
• Develop clear creative recommendations, influence stakeholders, and build alignment across marketing, business, technical, and executive audiences.
• Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, image and video development, localization, adaptation, and versioning.
• Define and uphold quality standards and creative guardrails for AI-enabled output, ensuring it is accurate, useful, credible, on-brand, and appropriate for the audience and channel.
• Use audience insights, business priorities, and performance learnings to improve creative work and content systems over time.
• Partner with the Consumer Client and Gaming Creative Leads to share standards, tools, and reusable approaches while maintaining Commercial Client specificity.
• Present creative recommendations effectively and help drive alignment among marketing, business, technical, and creative stakeholders.

Skills

Creative leadership

Storytelling

Portfolio development

Communication skills

AI-enabled workflows

Collaboration across teams

Content systems

Video production

Education

Bachelor’s degree

Job description

Advanced Micro Devices, Inc. (AMD) is seeking an experienced Creative Lead for the Commercial Client segment to drive narrative-rich campaigns, content systems, and differentiated product storytelling.

You will translate complex tech value into credible creative across channels, partnering with marketing, product teams, and external partners. You will champion AI-enabled workflows, maintain brand standards, and shape content architectures that connect launches, thought leadership, and demand