AI Enablement Senior Manager, Marketing & CX

Baker Tilly Advisory Group, LP; Washington; On-site; USD 132,000 - 206,000; Full time

Job summary

Baker Tilly Advisory Group, LP is seeking an AI Enablement Sr. Manager to accelerate responsible, measurable AI adoption across Marketing, Sales and Client Experience. This role will combine hands-on AI expertise with program leadership to help teams move from ad hoc experimentation to a governed, scalable AI-enabled operating model.

The AI Enablement Sr. Manager will also lead the departmental AI Center of Excellence, develop custom GPTs and AI agents, manage training and champions programs,

Qualifications

• Bachelor’s degree required in a related field.
• 8 years of experience in marketing operations, sales enablement, CX enablement, digital transformation, AI enablement, program management, marketing technology, or related roles.
• 2 years of experience preferred in the AI space.
• Knowledge of generative AI tools, custom GPTs, AI agents, prompt design, responsible AI and AI-enabled workflows.
• Ability to translate AI strategy into roadmaps, governance standards, use cases, enablement and measurable outcomes.
• Strong program, change management and organizational skills; able to manage priorities, stakeholders, timelines and adoption barriers.
• Data-informed mindset; able to define KPIs, measure adoption and impact, assess risks and improve AI solutions_.

Responsibilities

• Develop, test and maintain custom GPTs, AI agents and reusable AI-enabled workflows across Marketing, Sales and Client Experience.
• Lead AI strategy, roadmap, governance and Center of Excellence for Marketing, Sales and Client Experience.
• Design and deliver AI training, enablement and Power User/Champions programs.
• Partner across functions to align AI adoption with business priorities and firm standards.
• Measure and report AI adoption, usage, productivity and impact.

Skills

AI strategy

Roadmap development

Change management

Stakeholder engagement

Communication

Training

Education

Bachelor’s degree

Tools

GPTs

AI agents

Prompt design

Workflow automation

Job description

Baker Tilly Advisory Group, LP is seeking an AI Enablement Sr. Manager to accelerate responsible, measurable AI adoption across Marketing, Sales and Client Experience. This role will combine hands-on AI expertise with program leadership to help teams move from ad hoc experimentation to a governed, scalable AI-enabled operating model.

The AI Enablement Sr. Manager will also lead the departmental AI Center of Excellence, develop custom GPTs and AI agents, manage training and champions programs,